Archive for the ‘Colorado’ Category

Colorado woman behind Willie’s Reserve

Saturday, March 30th, 2019
Elizabeth Hogan

www.Westward.com
by: Thomas Mitchell

Few musicians have the cannabis cachet of avid toker Willie Nelson. The country music star’s Willie’s Reserve has been a big hit, with his branded joints, buds and an ever-growing list of infused products finding their way into dispensaries around Colorado and beyond. Instead of tethering the brand to one supplier, Willie’s Reserve partners with wholesale cannabis growers around the state to ensure a wide range of strains and varieties. The strategy has helped the brand grow into a major presence, while offerings from Snoop Dogg and Wiz Khalifa have seemingly plateaued.

Although much of the success of Willie’s Reserve can be attributed to the popularity of the Red Headed Stranger himself, it wouldn’t have happened at all without Elizabeth Hogan, co-founder of GCH Inc., the company that owns Nelson’s cannabis brands. While she’s not related to Nelson, the strawberry blonde has given new meaning to the term “red-headed stepchild” as she plots the path to a pot empire. To learn more about her unique job scenario, we caught up with Hogan when she was at SXSW in Austin.

Westword: How’d you get involved in legal cannabis? Has it lived up to expectations?

Elizabeth Hogan: I got started as a consultant to help answer the question “How should Willie Nelson get into the cannabis business?” Very quickly, I realized part of the answer was me! I jumped in with both feet, and working in cannabis has surpassed my hopes. Being around passionate, engaged people and working on every imaginable angle to create something viable and sustaining is pretty damn exhilarating — and exhausting.

What are some advantages to having someone like Willie Nelson as the face of the brand?

There is no one like Willie Nelson. He is completely one of a kind in terms of his artistic contribution, wisdom and vision. He describes himself as the canary in the coal mine for the impact a lifetime of cannabis consumption will take. I say, sign me up for that lifetime! Willie is so humble and funny, and I think a lot of people can relate to his approach, which is: Remember to enjoy the plant!

What does Willie’s Reserve sell in Colorado right now?

Willie’s Reserve includes packaged flower, ready-roll joints, eedibles inspired by original recipes from Willie’s wife, Annie and concentrate cartridges, which are Willie’s go-to item lately.

How big of a role will hemp and CBD play in your business and the dispensary market overall going forward?

We’ve introduced a separate brand, called Willie’s Remedy, to offer hemp-derived products in the many places they can be sold all throughout the country. The first product, full-spectrum hemp oil-infused whole-bean coffee, has been a big hit. We’re seeing the conversation about cannabis become so much more informed and mainstream. Hemp-derived products have a big role to play in inviting all types of people to try cannabis and awaken their endocannabinoid systems.

A lot of flower in Colorado is still viewed as a commodity and sold unbranded, and the retail prices reflect that. Do you see that changing any time soon? How do you find footing on the shelf if a dispensary is pushing its own products?

It all comes back to the shoppers, and shoppers are seeking products to match their experiences, tastes and occasions. This is one area where I think we can expect cannabis to move like consumer packaged goods. When stores carry a variety of offerings and price points, they can serve more shopping occasions and consumer types, and earn their repeat business. In many ways, Colorado retailers are at the cutting edge of this phenomena because of the maturity of the market, and we’ve learned and improved a lot by listening to our Colorado customers’ feedback.

What should we expect from Willie’s Reserve and GCH in the future?

The whole idea behind Willie’s Reserve is to provide access to a collection of products worthy of Willie’s legendary and ever-changing stash. In Colorado, additions to our edibles line, concentrate line and a few special projects to highlight particular strains are all in the works for 2019.


Willie Nelson & Family at Red Rocks (August 28, 2008)

Saturday, February 23rd, 2019

 

Willie Nelson and Paul English at Red Rocks

Friday, February 22nd, 2019

Willie Nelson at the Fillmore (Denver)

Thursday, February 14th, 2019

photo: Larry Lazlo

Saw Sting perform at the Fillmore in Denver, and it’s always fun to see the photos of Willie Nelson’s performances on their walls. The venue used to be a skating rink, before it was turned into a music venue and called Mammoth Gardens, where all the great bands have played, including Willie Nelson in 1982.

Willie Nelson on eTown (August 22, 1996)

Wednesday, January 9th, 2019

 

On August 22, 1996, Willie Nelson performed at e-Town, a national radio show broadcast across the country.

www.etown.org

Lukas Nelson & Promise of the Real in Denver (Oct. 5, 2018)

Tuesday, October 2nd, 2018

Willie Nelson, Red Rocks, September 5, 2010

Wednesday, September 5th, 2018

 

 

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Waiting for the Willie Nelson and Family show to start with a bunch of Willie Nelson fans at Red Rocks is half the fun. Well, maybe not 50%, more like 25%, or at least a good 10% , but still lots of fun. We were all happy that the doors were open and we were ready for WN&F.

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Katrina and Lane, with this limited edition bandanna from Scooterville.

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Martha English sat out front for Lukas Nelson & Promise of the Real set.

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Willie Nelson & Family at Red Rocks (August 28, 2008)

Tuesday, August 28th, 2018

Willie Nelson @ Red Rocks, with Dwight Yoakam (August 6, 1999)

Monday, August 6th, 2018

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Lane and Katrina at Red Rocks (9/5/2010)

Friday, August 3rd, 2018

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Scramble Campbell’s 14th Annual Red Rocks Art Experience (June 22 – July 22, Redrocks)

Thursday, June 21st, 2018

scramble

14th Annual Red Rocks Art experience

Is being put up right now
Up for one month
June 22 / July 22
Coming to the Rocks &
get Scrambled.
Panic through Cheese

 


scramble3

www.scramblecamble.com

Willie Nelson Colorado (8.26.08)

Tuesday, February 27th, 2018

Annie Nelson at Women Grow Leadership Summit in Denver #Willie’sReserve #AnniesEdibles

Tuesday, February 6th, 2018

Willie Reserve Lozenges

Monday, December 18th, 2017

Willie Nelson & Family at Red Rocks

Sunday, December 10th, 2017