Subaru is on a roll this year with advertisements of the emotional variety. First, the automaker launched a 2016 Forester commercial called “Making Memories,” which put us in the eyes of a father watching his daughter slowly grow up, until the time came for him to hand her the keys to his old Subaru Forester (and take delivery of his own new 2016 Forester). The nostalgic commercial gave us all the feels, and, if we can be honest, some of us in the office may have cried the first time we watched it.
Now, Subaru has put out a commercial for the 2016 Impreza, titled “Dream Weekend.” The new ad is just as moving as the first and features the musical styling of Willie Nelson, performing “I’ve Loved You All Over the World.” Watch below, but be warned, you’ll probably cry:
The ad takes us on a journey with a man and his 14-and-¾-year-old dog as they cross off items on the dog’s bucket list, which includes meeting up with his old girlfriend, a massage at a hotel, chewing a shoe, sky diving, and, of course, the road trip in the Impreza that opens them up to completing all the other experiences.
The commercial truly embodies the spirit of Subaru: “safety, reliability, and adventure,” and, of course, the brand’s dedication to all things living—human or not. In fact, one of the aims of this commercial, aside from selling us on the Impreza, iss to challenge pet guardians to determine how they can possibly repay their dogs for the love and dedication they have shown their whole lives. See, we told you—you’re crying right now.
Subaru even launched a new social media campaign around this idea, called #MakeADogsDay. The campaign challenges dog lovers to “do even more for their pets” and then share those idea on social media outlets.
The commercial was produced by Agency of Record Carmichael Lynch and directed by Noam Murro, a Directors Guild of America award winner.