Archive for the ‘Advertisements, Commercials’ Category
Its unfortunate that people remember Dusty Rhodes more for his dreadful polka dot wearing WWE run or his stint booking Jim Crockett Promotions than anything else. In his prime, no one could cut a promo like Big Dust. He may have hung on too long (a common malady in the pro wrestling world known as ‘Gagne-itis’) but during the 1970’s and 1980’s he was the real deal. No one oozed charisma (or, for that matter his own blood) more than Dusty. He’s never been given a lot of props for his skill as a worker, but don’t forget that much of pro wrestling is being able to make your opponent look good. No one absorbed a beating like Dusty Rhodes.
This is probably my all time favorite Dusty Rhodes promo. We’re treated to a clip of him against the One Man Gang (who would later be Akeem in the WWE) followed by a classic promo where he evokes the memory of the great Elvis Presley as he co-opts ‘The King’s’ trademark slogan of ‘TCB–Takin’ Care of Business’. As if that weren’t enough, the video ends with Big Dust on stage with the iconic Willie Nelson singing ‘Whiskey River’.
by Jim Murphy
Subaru is on a roll this year with advertisements of the emotional variety. First, the automaker launched a 2016 Forester commercial called “Making Memories,” which put us in the eyes of a father watching his daughter slowly grow up, until the time came for him to hand her the keys to his old Subaru Forester (and take delivery of his own new 2016 Forester). The nostalgic commercial gave us all the feels, and, if we can be honest, some of us in the office may have cried the first time we watched it.
Now, Subaru has put out a commercial for the 2016 Impreza, titled “Dream Weekend.” The new ad is just as moving as the first and features the musical styling of Willie Nelson, performing “I’ve Loved You All Over the World.” Watch below, but be warned, you’ll probably cry:
The ad takes us on a journey with a man and his 14-and-¾-year-old dog as they cross off items on the dog’s bucket list, which includes meeting up with his old girlfriend, a massage at a hotel, chewing a shoe, sky diving, and, of course, the road trip in the Impreza that opens them up to completing all the other experiences.
The commercial truly embodies the spirit of Subaru: “safety, reliability, and adventure,” and, of course, the brand’s dedication to all things living—human or not. In fact, one of the aims of this commercial, aside from selling us on the Impreza, iss to challenge pet guardians to determine how they can possibly repay their dogs for the love and dedication they have shown their whole lives. See, we told you—you’re crying right now.
Subaru even launched a new social media campaign around this idea, called #MakeADogsDay. The campaign challenges dog lovers to “do even more for their pets” and then share those idea on social media outlets.
The commercial was produced by Agency of Record Carmichael Lynch and directed by Noam Murro, a Directors Guild of America award winner.
About This Commercial:
DescriptionThe bond between a man and his dog is as strong as the Subaru Impreza. In his furry best friend’s golden years, the pair finish the dog’s bucket list while Willie Nelson’s “I’ve Loved You All Over the World” plays in the background: filling shopping carts up with tennis balls, 14 and 3/4 birthday cakes, a brand new leather shoe to chew on and fixing mends with old girlfriends. Make the most out of every mile with Subaru.
Dogs are the best. No, this isn’t a subtle shot at cat lovers, but dogs make loyal companions who will form a bond with you that you’ll never be able to find anywhere else. Besides, the feelings you get when you walk through the door and a dog sees you is amazing. Imagine being greeted by your dog for the very first time, only this happens every time. So whether we see a laundry basket full of puppies or an older dog with a little salt and pepper on his face, it warms the heart and makes you feel all fuzzy inside. Dogs are pretty awesome.
This is the case in this 30-second ad from Subaru highlighting the Subaru Impreza. Willie Nelson’s “I’ve Loved You All Over the World” plays in the background setting the right mood. We see a man and his best friend going through a bucket list, full of items and to-do experiences. From one hundred tennis balls, an almost-there birthday cake, a brand new leather shoe to chew on, to even breaking a few rules and getting a swim in at the local motel pool that doesn’t allow dogs, the owner doesn’t hold back on his list. He even sets up a reunion between his dog and the dog’s old girlfriend! That deserves some kind of awesome owner award doesn’t it? It’s sweet to see an owner provide as much happiness and joy as he can for his beloved companion, just like the dog has provided for his owner all his life.
Thanks to Phil Weisman, for sending along this print ad for the Wrangler Jean campaign. I’d never seen this one before.
No doubt about it, real cowboys wear Wrangler cowboy cut jeans. 97% of all pro-rodeo cowboys wear them. They are the only official jeans of the Professional Rodeo Cowboys Association. And that’s only natural. After all, these are the jeans designed for cowboys. So they’re comfortable, and they last.
Of course, not everyone who wears Wrangler Cowboy Cut jeans is a professional cowboy. Lots of people are just cowboys in their hearts — like Willie Nelson, a legend in jeans.
by Chris Boeckmann
With his warm demeanor and many contributions to the farming community, Willie Nelson has developed a reputation as a sweet man. In 2007, Ben & Jerry’s matched that sweetness when it debuted Willie Nelson’s Country Peach Cobbler ice cream. As both a tribute to Nelson’s charity work and Ben & Jerry’s support of community farming, a portion of the profits are given to the not-for-profit Farm Aid, the organization Nelson helped establish in the 1980s.
“There’s a lot more than just music to him,” Ben & Jerry’s spokesperson Sean Greenwood said of Nelson. “I think it”s the same thing when you look at our history.”
The idea for peach cobbler ice cream started in the Research and Development Department, where researchers had been fielding requests for the return of Georgia Peach ice cream. Once the flavor was perfected, Ben & Jerry’s pitched the idea to Nelson.
“He tasted it and loved it from the beginning,” Researcher and ‘Flavor Guru’ John Shaffer said of Nelson’s reaction. “It really made it easy for us; we don’t always get that lucky.”
There are no set rules on celebrity flavors, but to the farm-supporting company, Nelson seemed like an ideal candidate who could gracefully deal with the fame that comes with flavorhood.
Willie Nelson fans came up with some other ice cream flavors:
1 Bloody Mary Sunday
2. On the Rocky Road Again
3. Whiskey River
4. Milk Cow Bluesberry
5. Willie Nelson’s Crazy for Chocolate
6. Rainbow Connection Sherbet
7. Turn Out The Lights, Dark Chocolate
8. I Gotta Get Drunk Pina Colada Sherbet
9. Yesterday’s strawberry wine
10. Moment of Forever Marshmallow Swirl
11. Worry B Gone Butter Pecan
12. Gravedigger Mudslide
By Maureen Morrison
Published on .
Adele was no doubt the star of last night’s Grammys, taking home six awards. And although Coldplay performed at the event, the band’s live performance was overshadowed by Chipotle’s “Back to the Start” ad, which featured Willie Nelson covering Coldplay’s “The Scientist.”
The two-minute spot is the chain’s first national TV ad, but Chipotle released the ad online in late August; it also aired in some 5,700 movie theaters. The ad takes viewers through one farmer’s journey, from a huge industrialized farming compound to one with more-sustainable and humane practices. Chipotle encouraged viewers to download the song at iTunes, with proceeds going to the Chipotle Cultivate Foundation.
That Chipotle even aired a TV ad is a bit unusual. The chain has made a concerted effort in recent years to take its advertising in-house, and CMO Mark Crumpacker has said that traditional advertising has become less important for the company.
But reception of the spot, at least on social media, appears to be mostly positive. Some Twitter reactions:
@poniewozik Coldplay-based Chipotle commercial > actual Coldplay performance. #grammys
@mikelafloyd WAIT. THIS WILLIE NELSON THING IS A COMMERCIAL FOR CHIPOTLE?!?! I was getting emotional over burritos?! #grammys
@WilsonTech1 The Chipotle commercial is single-handedly the best part of the#Grammys so far.
@JayDeMarcus This Chipotle commercial is way weird. Wow.
The chain has long had its “food with integrity” stance, but it’s clearly benefiting from increased consumer concern over where their food originates and wanting food that they see as fresher than traditional fast food. Last week, the chain said its same-store sales for full-year 2011 were up 11.2%; net income was up 20%.
It’s also not the only long-form ad Chipotle released. In October, the chain unveiled “Abandoned,” which focuses on the hardships farmers endure as American agriculture becomes increasingly industrialized. Again there’s a Willie Nelson connection. The song, “Mama, Don’t Let Your Babies Grow Up to Be Cowboys,” performed by Yeah Yeah Yeahs frontwoman Karen O., was written by Willie Nelson and Waylon Jennings.