Archive for the ‘Advertisements, Commercials’ Category
The bond between a man and his dog is as strong as the Subaru Impreza. In his furry best friend’s golden years, the pair finish the dog’s bucket list while Willie Nelson’s “I’ve Loved You All Over the World” plays in the background: filling shopping carts up with tennis balls, 14 and 3/4 birthday cakes, a brand new leather shoe to chew on and fixing mends with old girlfriends. Make the most out of every mile with Subaru.
Dogs are the best. No, this isn’t a subtle shot at cat lovers, but dogs make loyal companions who will form a bond with you that you’ll never be able to find anywhere else. Besides, the feelings you get when you walk through the door and a dog sees you is amazing. Imagine being greeted by your dog for the very first time, only this happens every time. So whether we see a laundry basket full of puppies or an older dog with a little salt and pepper on his face, it warms the heart and makes you feel all fuzzy inside. Dogs are pretty awesome.
This is the case in this 30-second ad from Subaru highlighting the Subaru Impreza. Willie Nelson’s “I’ve Loved You All Over the World” plays in the background setting the right mood. We see a man and his best friend going through a bucket list, full of items and to-do experiences. From one hundred tennis balls, an almost-there birthday cake, a brand new leather shoe to chew on, to even breaking a few rules and getting a swim in at the local motel pool that doesn’t allow dogs, the owner doesn’t hold back on his list. He even sets up a reunion between his dog and the dog’s old girlfriend! That deserves some kind of awesome owner award doesn’t it? It’s sweet to see an owner provide as much happiness and joy as he can for his beloved companion, just like the dog has provided for his owner all his life.
On February 1, 2004, Superbowl XXXVIII was played in Houston, Texas, and during the show H & R aired their Willie Nelson Tax Advice Doll commercial.
June 12, 2012
Chipotle’s “Back To The Start” tallied the most honors, five—four at the AICP Show, The Art & Technique of the American Commercial, and one from the Show’s Next Awards—this week at ceremonies presented by the Association of Independent Commercial Producers (AICP). The 21st annual AICP Show debuted on Tuesday evening (6/12) at New York’s Museum of Modern Art, drawing some 2,000 members of the ad, marketing and production industries.
Earlier in the day, the Next Awards took place at MoMA, replete with case studies of Integrated Campaign winners. Each year the honored AICP Show and Next work becomes part of the archive of the Department of Film at MoMA. The Art & Technique of the American Commercial, which honors the best in commercial advertising, and the Next Awards, recognizing marketing that crosses boundaries and media channels, comprise the overall AICP Show.
The nearly two-and-a-half-minute Chipotle short, which debuted on air as a commercial during this year’s Academy Awards, took the AICP Show’s Advertising Excellence/Single Commercial category. Each category of the Show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial, Advertising Excellence/Campaign and the brand new Most Next, which may have only one honoree each, making those pieces Best in Show. Promoting the Chipotle Cultivate Foundation, “Back To The Start” was directed by Johnny Kelly of Nexus Productions, London, for Creative Artists Agency, Los Angeles. “Back To The Start” centers on a misguided farmer who slowly turns his family farm into an industrial animal factory before seeing the error of his ways and opting for a more sustainable future. The beautifully executed stop motion animation is all contained in one long panning “shot.”
Besides Advertising Excellence/Single Commercial, “Back To The Start” garnered AICP Show honors in the Visual Style, Musical Arrangement (Duotone Audio) and Animation categories, as well as a Next Award for Viral/Web Film While “Back To The Start” took Best in Show for a Single Commercial, Best in Show distinction for Advertising Excellence/Campaign was bestowed upon Google Chrome’s “The Web Is What You Make Of It” which consists of the spots “Dear Sophie,” “It Gets Better” and “Bieber” out of BBH New York and Google Creative Lab. “Dear Sophie” and “Bieber” were directed by Henry & Rel of Moxie Pictures. “Dear Sophie” scored an additional AICP Show honor in the Agency Art Direction category.
Meanwhile the Next Awards featured for the first time a Most Next winner, which best exemplifies from among the year’s Next winners the most innovative and forward thinking work of the year. This Next Best in Show honor also entails a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the entrant. The inaugural Most Next award went to Sony & Nissan’s “GT Academy” out of TBWA\Chiat\Day, Los Angeles, and directed by Jeff Zwart of @radical.media. TBWA\Chiat\Day chose to direct the grant to Room 13, an international network of student-driven creative studios founded as a single room in 1994 in Caol, Scotland. Sony & Nissan’s “GT Academy” was additionally honored in the Next Product Integration category.
Most honored work After the five honors earned by Chipotle’s “Back To The Start” came Little Monster’s “Take This Lollipop” which registered four….
Read the complete list of winners, and entire story
Thanks so much to Phil Weisman for finding the coolest posters and ads. I love them.
by: Rachel Haas
Fresh off a pretty cool 80th birthday celebration, country star Willie Nelson shows off his stylish side in some sleek black-and-white photos for John Varvatos’ Fall 2013 campaign.
The music legend poses beside his sons—Lukas Nelson, 24, and Micah Nelson, 23—in a Danny Clinch-snapped shot, while Willie is also featured solo in two portraits. No stranger to the advertising world, Nelson has also lent his voice to a Chipotle ad (covering Coldplay’s tearjerker “The Scientist”) as well as taking part in a commercial with Ryan Adams for Gap.
See more photos for the “Willie Nelson & Sons” campaign on the brand’s website, and watch the YARD-created video below to listen to the guys talk about music, growing up with Kris Kristofferson and Johnny Cash and perform “Still Is Still Moving to Me.”
Subaru Impreza Commercial 2015 Make a Dog’s Day Song by Willie Nelson. Subaru Impreza TV Spot, ‘Make a Dog’s Day’ Song by Willie Nelson. The bond between a man and his dog is as strong as the Subaru Impreza.
In his furry best friend’s golden years, the pair finish the dog’s bucket list while Willie Nelson’s “I’ve Loved You All Over the World” plays in the background: filling shopping carts up with tennis balls, 14 and 3/4 birthday cakes, a brand new leather shoe to chew on and fixing mends with old girlfriends.
by Chris Boeckmann
With his warm demeanor and many contributions to the farming community, Willie Nelson has developed a reputation as a sweet man. In 2007, Ben & Jerry’s matched that sweetness when it debuted Willie Nelson’s Country Peach Cobbler ice cream. As both a tribute to Nelson’s charity work and Ben & Jerry’s support of community farming, a portion of the profits are given to the not-for-profit Farm Aid, the organization Nelson helped establish in the 1980s.
“There’s a lot more than just music to him,” Ben & Jerry’s spokesperson Sean Greenwood said of Nelson. “I think it”s the same thing when you look at our history.”
The idea for peach cobbler ice cream started in the Research and Development Department, where researchers had been fielding requests for the return of Georgia Peach ice cream. Once the flavor was perfected, Ben & Jerry’s pitched the idea to Nelson.
“He tasted it and loved it from the beginning,” Researcher and ‘Flavor Guru’ John Shaffer said of Nelson’s reaction. “It really made it easy for us; we don’t always get that lucky.”
There are no set rules on celebrity flavors, but to the farm-supporting company, Nelson seemed like an ideal candidate who could gracefully deal with the fame that comes with flavorhood.
Willie Nelson fans came up with some other ice cream flavors:
1 Bloody Mary Sunday
2. On the Rocky Road Again
3. Whiskey River
4. Milk Cow Bluesberry
5. Willie Nelson’s Crazy for Chocolate
6. Rainbow Connection Sherbet
7. Turn Out The Lights, Dark Chocolate
8. I Gotta Get Drunk Pina Colada Sherbet
9. Yesterday’s strawberry wine
10. Moment of Forever Marshmallow Swirl
11. Worry B Gone Butter Pecan
12. Gravedigger Mudslide