Archive for the ‘Advertisements, Commercials’ Category
by: Kevin Reece
The “Don’t Mess with Texas” anti-litter campaign is one of the most recognized slogans in the Lone Star State.
But after 30 years, the Texas Department of Transportation believed the campaign needed a reboot for a new generation. So the original 1986 pitchman, one Mr. Willie Nelson of Abbott, Texas, makes way for his son.
Nelson was the original voice of the campaign, seated on a stool in the middle of a rural Texas highway, singing a re-written version of his “Mamas Don’t Let Your Babies Grow Up to be Cowboys.” Research shows Nelson’s star power, and that of subsequent Texas artists like Stevie Ray Vaughan, Lyle Lovett and others actually worked. Surveys showed 98 percent of Texans knew the slogan, recognized the problem, and litter rates did start going down.
But 30 years later, and with a population that increases by the day, Texas is still plagued with an estimated 500 million pieces of roadside litter a year. People ages 16 to 34 are considered the most common culprits. So when TxDOT needed a new voice for the next generation, they just called the Nelson family again.
This time, in public service announcements that have already started running on KHOU and other TV stations across the state, Willie Nelson’s son, and a successful musician in his own right, Lukas Nelson, was seated on a stool on that same yellow stripe in the middle of a bend in the same rural Texas highway to be the “Don’t Mess With Texas” troubadour for his generation.
“To be able to do this and follow them is a huge honor, and I’m happy to be able to spread the message ‘Don’t Mess with Texas,’” Lukas Nelson said of the original stable of artists.
The new campaign also includes the Eli Young Band and Grupo Fantasma.
The hope is that one of the most recognized slogans in Texas history will remain part of the mindset for a new generation. So whether it’s Willie or Lukas Nelson sitting and singing on that road again, that you will pay attention and help keep Texas roads clean.
Spotted at Pasta Jay’s in Boulder, after the Willie Nelson & Family at Fiddler’s Green, last night.
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Thanks, Phil Weisman, for finding this cool ad of Willie Nelson’s portrayal on King of the Hill in 1997.
thanks Phil Weisman, for finding this and sharing it with me.
Thanks, Phil Weisman. I love this cup.
by: Jamie LaReau
Leaders at Subaru of America’s advertising agency Carmichael Lynch knew they had something special last year with a TV spot called “Dream Weekend.”
Even the production of it was a tear-jerker.
“Yeah, boy — that was a special shoot,” recalls Randy Hughes, executive creative director at Carmichael Lynch in Minneapolis. “We were all choked up shooting it, and we knew it would be really something.”
The spot for the 2016 Impreza tells the story of a young man and his aging dog, experiencing one last journey. Together, they complete a “bucket list” of treats for the dog, including a ride through the countryside with the window open, a decorated birthday bone, an illicit dunk in a motel pool, a brand-new shoe to chew on, a tray of carryout barbecue and a reunion with a long-lost love. The soundtrack is a folksy Willie Nelson, singing, “You’re my buddy, my pal, my friend/It will be that way until the end.”
The spot evolved as Carmichael Lynch’s ad writers pondered how to tell a story about loyalty and longevity in 60 to 90 seconds. They wanted it to reflect Subaru vehicles’ durability, Hughes said. A writer came up with the spot’s tag line: “It’s not just the miles in life; it’s what you make of them.”
“We thought, “What can you do with miles?'” said Hughes. “What about paying back a dog? They don’t live long enough. So how can you pay them back for their service?”
The resulting ad was a big departure from the sight gags of Subaru’s 6-year-old “Dog tested. Dog approved.” series featuring driving dogs, said Alan Bethke, senior vice president of marketing at Subaru of America. “It was more the idea of man’s best friend and how does a dog fit into your life.”
The creative team also found inspiration in the canine star of the ad, an 11-year-old rescue dog named Monkey who had recently retired from acting. Despite her age — and the fact that the story line called for a male dog — Monkey’s trainer felt she could handle the job.
“That dog was really something,” said Hughes. “This is where great work, if you’re open to it, can get better.”
The Willie Nelson touch was another gamble that paid off. The agency showed the spot to the country singer, who is an avid animal rights activist, before seeking permission to use the song. Nelson liked it enough, Hughes said, to “cut us a deal” on rights to the song, titled “I’ve Loved You All Over the World.”
“We could have never afforded it,” Hughes said. “And a lot of artists won’t let their work be used in commercials.”
Subaru launched the spot in July. It inspired a Subaru social-media initiative that encourages dog lovers to do special things for their pets and share scenes on social media. And it’s an example of how small budgets can have a big impact, said Hughes.
“We don’t have to spend a lot for people to notice our work,” Hughes said. “When it’s good, it jumps out.”
The bond between a man and his dog is as strong as the Subaru Impreza. In his furry best friend’s golden years, the pair finish the dog’s bucket list while Willie Nelson’s “I’ve Loved You All Over the World” plays in the background: filling shopping carts up with tennis balls, 14 and 3/4 birthday cakes, a brand new leather shoe to chew on and fixing mends with old girlfriends. Make the most out of every mile with Subaru.
Dogs are the best. No, this isn’t a subtle shot at cat lovers, but dogs make loyal companions who will form a bond with you that you’ll never be able to find anywhere else. Besides, the feelings you get when you walk through the door and a dog sees you is amazing. Imagine being greeted by your dog for the very first time, only this happens every time. So whether we see a laundry basket full of puppies or an older dog with a little salt and pepper on his face, it warms the heart and makes you feel all fuzzy inside. Dogs are pretty awesome.
This is the case in this 30-second ad from Subaru highlighting the Subaru Impreza. Willie Nelson’s “I’ve Loved You All Over the World” plays in the background setting the right mood. We see a man and his best friend going through a bucket list, full of items and to-do experiences. From one hundred tennis balls, an almost-there birthday cake, a brand new leather shoe to chew on, to even breaking a few rules and getting a swim in at the local motel pool that doesn’t allow dogs, the owner doesn’t hold back on his list. He even sets up a reunion between his dog and the dog’s old girlfriend! That deserves some kind of awesome owner award doesn’t it? It’s sweet to see an owner provide as much happiness and joy as he can for his beloved companion, just like the dog has provided for his owner all his life.
On February 1, 2004, Superbowl XXXVIII was played in Houston, Texas, and during the show H & R aired their Willie Nelson Tax Advice Doll commercial.