Archive for the ‘Advertisements, Commercials’ Category

Willie Nelson for John Varvatos, in Davenport

Friday, March 28th, 2014

Thanks to Barb from Iowa, for sending this picture that greeted her when she went to buy new glasses.

I nearly fainted when I walked into my local favorite eyewear store to buy new glasses and saw these Willie/John Varvatos displays.   I begged and begged them to give them to me when they were done with them and they would not.  I even offered to buy them and they still would not accept my offer.   They were going to give the larger silk poster away in a drawing at a local fundraiser.  I tried to buy tickets to the fundraiser just so I could enter my name in the drawing and the fundraiser tickets were sold out!


Thursday, March 27th, 2014


This day in Willie Nelson history: Chipotle Video Airs on television(Feb. 5, 2012)

Wednesday, February 5th, 2014

Airing for the first time on television:  “Back to the Start”, by  Chipotle,  with Willie Nelson singing Coldplay’s “The Scientist”

The video, uploaded on Aug 25, 2011, has over 7 million views on YouTube.

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.
by: John Mossman

Chipotle Mexican Grill’s animated short film was named among the five best ads of 2012 by The Wall Street Journal on Monday.

The Denver-based burrito chain’s two-minute spot, “Back to the Start,” reflects the company’s emphasis on sustainable farming and more humane treatment of animals — part of its “food with integrity” philosophy.

The ad, featuring Willie Nelson singing a cover of Coldplay’s “The Scientist,” portrays a farmer’s switch from huge industrialized farming to a more environmentally friendly approach.

It was Chipotle’s first-ever national television commercial and made its debut at the Grammy Awards on Feb. 12. Advertising Age said the ad upstaged some Grammy performances.

The ad originally was released in 2011 as an online video and in movie theaters. It was viewed 7 million times on YouTube.

The Wall Street Journal said the ad “hit a sweet spot with consumers, who are increasingly interested in the origins of their food.”

Previously, the ad won the top prize at the Cannes International Festival of Creativity and was the grand-prize winner at the International ANDY Awards, established by the Advertising Club of New York.

Willie Nelson Advice Doll (2003 Superbowl ad)

Sunday, February 2nd, 2014

Yeah, here comes the Willie Nelson Superbowl ads! Everything I can find anyway. And go Broncos!

Willie Nelson Superbowl Ad, for H&R Block

Sunday, February 2nd, 2014

Yeah, it’s that day again when I post all the Willie Nelson Superbowl stuff I can find! And Go Broncos!

Willie Nelson’s New Year’s Eve Party Live (1984)

Sunday, December 29th, 2013


John Varvatos fall campaign featuring Willie Nelson, Lukas Nelson, Micah Nelson

Saturday, December 21st, 2013


Thank you Martha Cassel Bodell for sharing this photo.

Willie Nelson: A Legend in Jeans

Tuesday, December 3rd, 2013


No doubt about it, real cowboys wear Wrangler cowboy cut jeans.  97% of all pro-rodeo cowboys wear them.   They are the only official jeans of the Professional Rodeo Cowboys Association.  And that’s only natural.   After all, these are the jeans designed for cowboys.  So they’re comfortable, and they last.

Of course, not everyone who wears Wrangler Cowboy Cut jeans is a professional cowboy.   Lots of people are just cowboys in their hearts —  like Willie Nelson, a legend in jeans.

Why Willie Nelson

Tuesday, December 3rd, 2013

On the Road Again

Sunday, September 8th, 2013

Willie Nelson’s “On the Road Again” is soundtrack to this Harley Davidson commercial. A man takes his Harley out of the garage and polishes it up and makes it look like new — and then posts a “for sale” sign on it. Time to get an Indian Motorcycle.

Willie Nelson Live on QVC (September 12, 2013)

Tuesday, September 3rd, 2013


American music icon Willie Nelson is celebrating his 80th birthday and the announcement of his brand new release To All The Girls… with a country-wide tour that kicks off with a special appearance at QVC.

The legendary singer/songwriter and founder of Farm Aid, is scheduled to perform at the multi-media retailer on Thursday, September 12 at 5 PM (ET).

During the live audience show, Nelson is scheduled to play a selection of songs from his new CD while offering viewers the opportunity to order the album, which has been bundled with bonus disc just for QVC shoppers, two weeks before street date.

Willie Nelson featured in BMI campaign “Write On”

Saturday, August 31st, 2013


The second phase of Broadcast Music, Inc.’s (BMI) branding campaign has been revealed. The new ad is located in the Nashville airport and features Willie Nelson with the slogan,  “Write On.”

BMI began rebranding in Austin, Texas in March, with the slogan “Powered By.”   Willie Nelson has been a BMI songwriter since 1959. More songwriters and slogans will be announced as the branding campaign evolves.

Tuesday, August 20th, 2013

Willie Nelson, for the Gap

Friday, August 2nd, 2013


In 2006 Gap published a book featuring the artists who appeared in their ad compaign, with pictures from the photo shoots and featuring essay from Willie and four others.

Willie Nelson in John Varvatos Fall Line (2013)

Saturday, July 20th, 2013


The new campaign for the John Varvatos brand pairs country music legend Willie Nelson (who recently celebrated his 80th birthday) with his two sons, Lukas and Micah Nelson, also emerging artists.

The black and white images were shot in Des Moines, Iowa, by photographer Danny Clinch at the historic Salisbury House, where the three sharply dressed Nelsons epitomize a stately family portrait.

Nelson is one of the most recognized American singer-songwriter icons as well as a celebrated author, poet, actor and progressive activist. In the late 1960s and early ’70s, Willie was one of the main figures of outlaw country, a subgenre that developed as a reaction to conservative Nashville sound and recorded the critically acclaimed album “Red Headed Stranger.”

He grew up during the Depression, wrote his first song at age seven and joined his first band at 10. In the ’80s, Willie had a series of hit songs including “On the Road Again” and “To all the Girls I’ve Loved Before.” Now based in Austin, Texas, and Maui, Hawaii, Willie is married to Annie D’Angelo, mother of his two youngest sons, Lukas and Micah.

Willie is on a North American tour and gearing up for his annual Farm Aid benefit concert to be held in upstate New York in September. The 24-year-old Lukas Nelson leads the American rock band Promise of the Real and along with brother Micah, they regularly collaborate, tour and perform with their father. Micah Nelson, 23, has his own band Insects vs. Robots and performs acoustically as the Particle Kid.

Willie Nelson says, “John Varvatos and his team are great — his clothes look and feel good on your skin and are made for every man…and his sons.” His son Lukas Nelson adds,”It was a great pleasure to get to know John and hang with him. We all seem to have a similar outlook on life and it was nice to have my whole family together in the same room for this shoot.” His brother Micah Nelson comments, “When you dress sharp in John Varvatos, it’s easy to feel like the biggest gangster badass in the room. It was a special day.”

The full campaign was shot at the 1920s historic museum Salisbury House in Des Moines, Iowa. Known for its outstanding Tudor Revival architecture, rare decorative art, and inspiring landscape, Varvatos felt this location was the perfect backdrop for the campaign’s 3-minute 16-second short film, which premiered on July 9.

Photographer Danny Clinch adds, “Willie Nelson is classic and timeless. He stands for living your life on your own terms and being respected for it. He will never go out of style. This was yet another great opportunity for our team to work with someone we admire. The shoot showed the strength of the Nelson bond and the film showed the camaraderie and special heartfelt connection between father and sons.”

“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons,” says designer John Varvatos. “Willie is a true American Icon and it runs deep in the bloodline. I am proud to be friends with Willie and his beautiful family.”

In the brand’s Fall 2013 campaign, Willie wears a John Varvatos black “Hampton” two-button notch lapel tuxedo, white French cuff shirt with wing collar, eyewear and his own boots. Lukas wears a John Varvatos black “Austin” one-button peak lapel tuxedo, black double-breasted vest, silk micro-polka-dot scarf, blue velvet boots and eyewear. Micah wears a John Varvatos black “Hampton” two-button notch lapel suit, black dress shirt and pinstripe vest, silver skinny tie with black and white “Fleetwood” boots.

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