Archive for the ‘Advertisements, Commercials’ Category

A Willie Nelson double and -“On the Road Again” for Passat

Saturday, October 22nd, 2016

by Jim Casey

Willie Nelson has gotten a lot of mileage out of his 1980 No. 1 hit “On the Road Again.” In addition to winning a Grammy for Best Country Song in 1981 and earning an Academy Award nomination for Best Original Song in the movie Honeysuckle Rose, the tune has been featured in Forrest Gump, South Park, Family Guy and more.

With gas prices hovering around $2, Willie is getting a little extra mileage out of “On the Road Again” in a new commercial for the Volkswagen Passat—and there’s even a Willie lookalike who gets behind the wheel of a vintage VW Beetle.

Winners Wear Wrangler

Thursday, October 20th, 2016

Car owner Richard Childress and his then-driver, Dale Earnhardt, participated in an advertising campaign back promoting Wrangler jeans back in the 1980s that also featured country-music star Willie Nelson.

In the ad, a beaming Nelson, complete with guitar, is flanked on one side by Earnhardt and on the other by Childress underneath the slogan , “Winners wear Wranglers.”

Now, more than 30 years later, Childress can tell why he thinks Nelson was smiling so mightily in the ad.

“I came in from hunting in British Columbia and Dale and I ate at one of those really neat seafood restaurants there,” Childress said Wednesday during a promotional event at Wrangler corporate headquarters. “We got up early the next morning for the photo shoot. Dale and I were sitting there waiting. I was expecting Willie to come out with a cowboy hat and everything.”hat isn’t what happened. And although Childress admitted perhaps he should not have been surprised, what happened next also caught him off-guard.

“He came out with a baseball hat on and wearing a black Member’s Only jacket. That was his disguise back in the day,” Childress said. “So he jumps in the limo and we shake hands. That was the first time I had met him. I’m not sure if it was for Dale.

“But he sat over there and fired up a (marijuana) joint, and started smoking on his joint. He leaned over (as if to offer it to his fellow passengers) and Dale said, ‘No, we’re going to drink some whiskey later.’ But that’s the story behind that photo shoot right there. That’s why he’s smiling.”

Dale Earnhardt Jr. was just a kid at the time and had no idea any of that was going on.

“Dad had ‘One tough customer’ on the back of the car and they were cross-promoting that with Willie’s tour. So it was a pretty neat deal for me at that age,” Earnhardt Jr. said. “I didn’t look at dad as famous or any sort of celebrity. … We were all pretty giddy that Willie Nelson was involved in anything we were doing.”

Apparently, Willie was pretty giddy at the time, too.

Here’s to a Texas Icon

Thursday, October 13th, 2016

“Dream Weekend”

Wednesday, October 12th, 2016
by: Jamie LaReau

Leaders at Subaru of America’s advertising agency Carmichael Lynch knew they had something special last year with a TV spot called “Dream Weekend.”

Even the production of it was a tear-jerker.

“Yeah, boy — that was a special shoot,” recalls Randy Hughes, executive creative director at Carmichael Lynch in Minneapolis. “We were all choked up shooting it, and we knew it would be really something.”

The spot for the 2016 Impreza tells the story of a young man and his aging dog, experiencing one last journey. Together, they complete a “bucket list” of treats for the dog, including a ride through the countryside with the window open, a decorated birthday bone, an illicit dunk in a motel pool, a brand-new shoe to chew on, a tray of carryout barbecue and a reunion with a long-lost love. The soundtrack is a folksy Willie Nelson, singing, “You’re my buddy, my pal, my friend/It will be that way until the end.”

Great Performers

Wednesday, October 12th, 2016

Willie Nelson, in Wrangler Jeans

Monday, October 10th, 2016


Farm Aid Supporters

Sunday, September 25th, 2016


Every year at the Farm Aid Festival, several friends help me report about the festival.  There is so much going on, with the workshops, activity tents, speakers and of course the music all day long.  These Farm Aid Supporters, music lovers and friends take pictures, interview people and write about their experiences.  Thanks so much to Alice, from Georgia (that’s her above, on the right, beside Dee from Virginia, and Dot from Florida), for her great photos of this year’s reporters, at  the festival in Bristow, Virginia, on September 17, 2018.


Terry, Dot, Dee, Jenny, Alice


Dot, Dee, Alice, Joanne, me, Pat

“On the Road Again”, Willie Nelson and the Passat Commercial

Monday, September 19th, 2016

Willie Nelson and Family Tequila Nights Concert Tour

Friday, September 9th, 2016

Watch Willie Nelson Singing to the Country

Thursday, September 8th, 2016


Thanks, Phil Weisman, for sending along this ad.

Friday, September 2nd, 2016


Willie Nelson for the Gap

Sunday, August 14th, 2016

Don’t Mess With Texas (Willie Nelson, Lukas Nelson)

Wednesday, August 3rd, 2016
by: Kevin Reece

The “Don’t Mess with Texas” anti-litter campaign is one of the most recognized slogans in the Lone Star State.

But after 30 years, the Texas Department of Transportation believed the campaign needed a reboot for a new generation. So the original 1986 pitchman, one Mr. Willie Nelson of Abbott, Texas, makes way for his son.

Nelson was the original voice of the campaign, seated on a stool in the middle of a rural Texas highway, singing a re-written version of his “Mamas Don’t Let Your Babies Grow Up to be Cowboys.” Research shows Nelson’s star power, and that of subsequent Texas artists like Stevie Ray Vaughan, Lyle Lovett and others actually worked. Surveys showed 98 percent of Texans knew the slogan, recognized the problem, and litter rates did start going down.

But 30 years later, and with a population that increases by the day, Texas is still plagued with an estimated 500 million pieces of roadside litter a year. People ages 16 to 34 are considered the most common culprits. So when TxDOT needed a new voice for the next generation, they just called the Nelson family again.

This time, in public service announcements that have already started running on KHOU and other TV stations across the state, Willie Nelson’s son, and a successful musician in his own right, Lukas Nelson, was seated on a stool on that same yellow stripe in the middle of a bend in the same rural Texas highway to be the “Don’t Mess With Texas” troubadour for his generation.

“To be able to do this and follow them is a huge honor, and I’m happy to be able to spread the message ‘Don’t Mess with Texas,’” Lukas Nelson said of the original stable of artists.

The new campaign also includes the Eli Young Band and Grupo Fantasma.

The hope is that one of the most recognized slogans in Texas history will remain part of the mindset for a new generation. So whether it’s Willie or Lukas Nelson sitting and singing on that road again, that you will pay attention and help keep Texas roads clean.

Willie Nelson in Boulder

Sunday, July 31st, 2016


Spotted at Pasta Jay’s in Boulder, after the Willie Nelson & Family at Fiddler’s Green, last night.


“Always on My Mind” (have a coke and a song)

Sunday, July 17th, 2016



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