Archive for the ‘Luck Reunion’ Category

Welcome Back Willie – Willie Nelson & Family Live in Luck (July 16, 17, 18)

Monday, June 21st, 2021

“On the road again, like band of gypsies we roll down the highway.”

Our Luck is coming back, and we’re ready to celebrate in a Willie big way. We’re thrilled to announce Luck Presents: Welcome Back Willie, a three-show event marking Willie Nelson & Family’s return to the stage – right back in Luck, TX on July 16, 17, and 18. Tickets go on sale to the public on Thursday, June 24 at

The event kicks off not only Willie’s upcoming tour, but also Luck Presents’ next chapter. After two years without our flagship Reunion, and too many days spent missing live music, we’re thrilled to be returning safely with an experience that could only happen in Luck, TX.

“Welcome Back Willie” will feature supporting acts each night: Bruce Robison and Kelly Willis (7/16); Reckless Kelly (7/17); and Morgan Wade (7/18).

Keep in mind…we’re back as much as we can be: This is a socially distanced show, and Luck Presents is taking all precautions to ensure the safest possible experience. The event is being sold at a quarter capacity so that attendees can comfortably enjoy the event.

Tickets will be sold in pre-marked, socially-distanced squares that each accommodate 4 people, tiered by location and accommodation. There are also general standing room tickets available, which also allow for social distancing space.

Stay with us for more great Luck Presents news. We can’t wait to be back on the road with you.

Luck Reunion 2022! Mark your calendars

Monday, June 7th, 2021

Luck Summit

Monday, April 26th, 2021

Line up announced for Luck’s Marijuana Summit (4/26 – 4/29, 2021)

Wednesday, April 21st, 2021


Luck Presents is proud to announce the lineup for their first annual cannabis convention, Luck Summit: Planting the Seed, which benefits HeadCount’s Cannabis Voter Project.

Presented by Rocket Seeds and hosted by Nathaniel Rateliff, the multi-day virtual summit seeks to destigmatize, educate, and promote cannabis culture in an informative and entertaining way. During the summit, which runs virtually April 26-29, Luck and fellow cannabis-advocate partners will showcase the cannabis plant through the lenses of history, science, entertainment, and culture. 

Matt Bizer, co-founder of Luck Presents, says of the programming, “It was important to us in this first year event that we created a bi-partisan, stigma free conversation around cannabis in its many forms. We truly believe that Willie has been a unifier for so many in his years as both a cannabis activist and humanitarian. With Willie as our landlord we are able to set a stage and a platform for this conversation in a unique way here in Texas and throughout the country.” 

Today, team Luck unveiled a highly curated lineup that is both entertainingly enlightening and recreationally educational, a sample of which is listed below. 

To register or view the full summit schedule, please click here

Planting the Seed will feature something for everyone—from the cannabis curious to the long-time 420-friendly—on all aspects of the cannabis plant: economics, logistics, agriculture, legalities, legislative approaches, culture, and revenue streams.

A sample of panel topics and speakers is listed below:
Texas State Agricultural Commissioner Sid Miller on Hemp for Texas, a conversation with Lisa Pittman (Zuber Lawler, LLP) and Sid Miller (Commissioner).

Beto O’Rouke: An Argument for Ending the Prohibition of Marijuana, a discussion with former Congressman O’Rouke and Shawn Hauser (Partner, Vicente Sederberg LLP).

Diversity & Equity in the Cannabis Culture.A fact-based national panel of experts discussing the real numbers of representation in cannabis. This panel will dive into how diverse representation—or lack thereof—impacts the emerging cannabis market. 
Moderator: Gaynell Rogers (Treehouse Global Ventures)Panelists: Opehlia Chong (Consultant), Dr. Janice M Vaghn Knox, Khadijah Adams (Girl Get That Money) 

Cannabinoids 101: Delta 9 THC vs CBD. What’s a cannabinoid and will it get me high?Whether you’re a lifelong fan of cannabis or you’re just dipping your toe into the CBD craze, in this discussion we’ll dive into what actually is a cannabinoid (there are over 160 of them!) and how these different cannabinoids can work in YOUR BODY. From the more popular Delta 9 THC and CBD cannabinoids to newer cannabinoids like Delta 8 THC and CBG, our expert panel is here to touch on all of them, and leave you with a better understanding of how and what to consume to best help your specific needs. Knowledge is power, and cannabis is powerful, so knowing what cannabinoids do will help guide you towards the best experience with this plant.

Moderator: Shayda Torabi (RESTART CBD)Panelists: Franny Tacy (Franny’s Farmacy), Jocelyn Sheltraw (, Leah Lakstins (Higher Ed Hemp Tours) 

Indica, Sativa, Hybrid: Terpenes: How to control your effects.

Whether you’re a lifelong fan of cannabis or you’re just dipping your toe into the CBD craze, in this discussion we’ll dive into what actually is a cannabinoid (there are over 160 of them!) and how these different cannabinoids can work in YOUR BODY. From the more popular Delta 9 THC and CBD cannabinoids to newer cannabinoids like Delta 8 THC and CBG, our expert panel is here to touch on all of them, and leave you with a better understanding of how and what to consume to best help your specific needs. Knowledge is power, and cannabis is powerful, so knowing what cannabinoids do will help guide you towards the best experience with this plant.

Moderator: Shayda Torabi (RESTART CBD)Panelists: Andrew Marlatt (Pharmlabs Texas), Rachelle Gordon (Cannabis writer), Anita Sommers (M(ASCP), CBD Genie, Cannabis Science Communicator)

Where’s The Money? Access to Capital, Opportunities for Investment.

An experienced panel of fund managers and active investors discuss opportunities, resources and reality checks. For entrepreneurs and investors, this panel promises to provide helpful insights for navigating the newly established legal cannabis financial market. 
Moderator: Gaynell Rogers (Treehouse Global Ventures)Panelists: Joyce Cenali (Big Rock Partners), Al Foreman (Tuatara)

How Hemp Helps Around the Farm: Hemp, Animals & Agriculture.The Nelsons have long rallied support for the American family farmer. No Luck Summit would be complete without a conversation around hemp and its benefits for animals and agricultural practices. We’ll explore the history of hemp usage as animal feed and soil replenishment while diving into the ways hemp is being reintegrated into modern day agriculture practices.
Moderator: Hunter Buffinton (Hemp Feed Coalition) Panelists: Dan Hunter (Assistant Commissioner, TX Dept. of Agriculture), Dr. Clair Thunes, Vanessa Snyder (Eurofins Hemp & Botanics), Morgan Ellioit (IND HEMP)

Musical performances by Early James, Devon Gilfilian, Marcus King, Jonathan Tyler, Aaron Lee Tasjan, The Nude Party, and more. 

To register or view the full summit schedule, please click here. To read Variety’s take on the lineup and summit, please click here

Additionally, team Luck has partnered with the much-loved podcast, Great Moments in Weed History. The episodes released in partnership with Planting the Seed will dive deep into humanity’s 10,000+ year relationship with cannabis to find the humor, heart, and historical importance of this very special plant. As part of the Luck Summit, hosts Abdullah Saeed and David Bienenstock proudly present five short films tracing Willie Nelson’s sixty-year love affair with cannabis—from his first toke in Fort Worth, Texas in 1954 to the creation of his very own cannabis company. The first episode, “Willie and Weed: The Origin Story,” is available now, and features Ethan Hawke and Charlie Sexton. 

Click here to watch. 
A special thanks to our sponsors: Rocket Seeds, Koan, Willie’s Reserve, GRAV, Greenbelt Botanicals, Gibson, Clay Imports, Dad Grass and Weed, and Whiskey News.
Sign up:Planting the Seed is a donation-based ticketed event raising money for HeadCount’s Cannabis Voter Project, an organization that informs, registers and turns out voters who are interested in cannabis policy. To register or for more information on the High Holidays as a whole, please click here

Blind Boys of Alabama, Gospel Sunday Revival (4/4/21)

Tuesday, March 30th, 2021
April 4 | 2pmThis show has a special place in our heart as it celebrates Easter Sunday the Willie way. 

There’s no better way to open up a Nelson family close-held, little known Easter Sunday celebration than out on the lawn at the Long Center with all of you and the legendary gospel group Blind Boys of Alabama. We hope to revive this beloved tradition, and to share a truly soulful Sunday with our music community in the spirit of togetherness.

Presented by White Claw
The chapel at Willie Nelson’s “Luck, TX”  is perhaps the most cherished building on the property. Long before it was a stage for the annual Luck Reunion music festival, the chapel hosted many special events for the family and friends. 

But, to those in the know, the most special memories from the tiny church are of the annual Easter Service. 
For years, friends and family clamored to Luck, TX each Easter Sunday and crowded the chapel Austin Gospel group, the Bells of Joy, often accompanied by a set from Willie and Bobbie, his sister and piano player. 

The heart of the holiday was always the music, which echoed throughout the town as kids hunted eggs and neighbors danced side by side. It’s with this joy that we, as the Luck Team, are beyond excited to revive this tradition with a special performance from the legendary gospel group Blind Boys of Alabama.

Welcome to the Luck Reunion (March 15, 2018)

Monday, March 15th, 2021

Luck Reunion Merchandise

Monday, December 28th, 2020
2018 Metallic Luck Reunion Screen Printed poster

You can see all the merchandise, and get yours here.

After all the bullshit that occurred this year, we’re choosing to leave 2020 cherishing how the hardships highlighted the strength and togetherness of our creative community. We are incredibly grateful to have been able to offer support to those in need, and for the support we received from our Luck “family”.

Keep in touch for more Luck news (we’ve got some great things in the works), and always remember the Nelson family rules: 1) Don’t be an asshole. 2) Don’t be an asshole. 3) Don’t be an asshole.

Thank you all for your support along the way. – Team Luck

Dedicated to preserving the legacy left to us as well as nurturing the next generation. Resources raised provide grant assistance and resources to artists, organizations and programs in need.

Luck Reunion Goodies

Monday, December 7th, 2020
Luck Reunion | 2020 Ebbets Field Collab Jacket

This merchandise will put a smile on your face. Unique Luck Reunion gifts for someone you love or maybe for yourself. Posters, shirts, coffee, incense, music, jackets and so much more.

Check them out here.

Luck Reunion | Willie's Picnic Poster
Luck Reunion | Roll Me Up Bundle

A gift for someone else or maybe a gift for yourself.

Order yours here.

“The Songs I left behind,” A Tribute to Billy Joe Shaver (November 22, 2021) #LongLiveMusic

Friday, November 13th, 2020

Songs I Left Behind: A Tribute to Billy Joe Shaver
November 22 | 2pm

Luck Reunion and the Long Center are proud to present the third installment of the Long Live Music Series. “Songs I Left Behind: A Tribute to Billy Joe Shaver” will honor the late artist whose songs have been performed by everyone from Willie to Elvis.
On November 22 we will welcome a star-studded array of artists to pay homage to the Honky Tonk Hero himself, performing the songs of Billy Joe backed by a house band curated by Austin’s own Charlie Sexton.
Join us for an evening that truly brings the Hill Country home to Austin in honor of a true Texas music legend. 



Here are a few things to keep in mind before you reserve the best square in town. 

  • Each ticket is valid for ONE General Admission socially-distanced square. Each socially-distanced square accommodates up to FOUR guests. Please arrive on time with your entire party to be admitted to the venue. 
  • This will be a rain or shine show. 
  • Ticket quantities are limited and expected to sell out quickly.
  • Premium Square: $350.00
  • Standard Square: $200.00
  • ADA Accessible Square: $200.00

We can all use a little Luck – Long Live Music!

Wednesday, October 14th, 2020

It’s been a Long year, but as it turns out, Luck is on our side. We’re pleased to announce that this fall we will be hanging out on the lawn with our old friends at The Long Center.

We’re joining forces with The Long Center for the first time to celebrate what we both care so deeply about: Austin’s creative culture. Our beloved artists are a part of it. You’re a part of it. We’re a part of it. Let’s come together to responsibly showcase what a bright spot the Live Music Capital of the World is to us all.

Join us as we bring the hill country spirit of Luck, TX to the Long Center Lawn, and let’s all remember what our community is capable of when we do it together. 

Join us as we bring the hill country spirit of Luck, TX to the Long Center Lawn, and let’s all remember what our community is capable of when we do it together. 

As a Luck subscriber, you’ll be the first to know event details and when tickets go on sale. Tickets will be limited and sold in pre-marked, socially-distanced squares on the lawn that each accommodate 4 people. Masks will be required.

As a Luck subscriber, you’ll be the first to know event details and when tickets go on sale. Tickets will be limited and sold in pre-marked, socially-distanced squares on the lawn that each accommodate 4 people. Masks will be required.


Thursday, July 2nd, 2020

This year we are bringing the Picnic to you. Tune in on July 4th at 3:30 PM Central Time for a full day of music, throwback Picnic moments, and great food.

Since 1973, the picnic has showcased some of the most iconic stars and up-and-comers in the country music scene and this year is no exception. Luck is dedicated to reviving the Picnic’s raucous legacy; telling the story of the iconic 47-year-old event through the eyes of the characters who thrived through wild times. You name it…it happened at the Picnic.

Sing, eat, and drink along with us as we celebrate one of Texas’ most legendary events. This unique 2020 Picnic will feature a series of performances from some of Texas’ greatest; a cook-along segment with Chef Scott Roberts of Salt Lick BBQ featuring special guest Ray Benson; and a special 90-minute concert film-style finale with one-of-a-kind performances and interviews with Picnic legends.

Grab your tickets today and join us on a brand-new iteration of this legendary event. Tickets include on demand access to the live stream content through July 11th.



Luck will host unique interviews and a virtual town hall from our friends at SiriusXM Willie’s Roadhouse surrounding Willie’s new album “First Rose of Spring” .

We have also joined forces with BMI to spotlight artists making a distinctive mark on music. The program will feature performances from Texas-based Gina Chavez, Kalu James, Monte Warden, Parker McCollum, and Trey Privott (Los Coast), and Nashville’s The War and Treaty.


 For a special edition of Luck’s series Prime Cuts, we asked our friend Chef Scott Roberts from Salt Lick (fun fact: Salt Lick served at the very 1st picnic in Dripping Springs) to share some of his tips from the pit and host a BBQ cook-along.  He invited his buddy Ray Benson from Asleep at the Wheel to come out and cook with him and play us a few tunes as well. Our live cook-along event will feature exciting chefs, mixologist Jessica Sanders showing you our official Buffalo Trace Picnic cocktail , and more.

Complete your backyard BBQ with curated food and beverage delivery packages from Assembly Kitchen Founder and Comedor Chef Phillip Speer, Austin Food and Wine Alliance grant recipients and Sourced Craft Cocktails.


Pretend you were there. Commemorate the Nowhere, TX 4th of July Picnic with a custom poster and t-shirt.

Willie Nelson, “I Woke Up Still Not Dead Again Today”

Thursday, July 2nd, 2020

Willie Nelson & Family performed at a private concert fundraiser, and Chef’s Table Dinner, the night before the all-day Luck Reunion concerts on March 16th. The all day event was held on Willie Nelson’s family ranch, in Luck, Texas, outside Austin, in a country western town built originally as a movie set.

Luck Presents, “Friday Night Cook Along,” this week Robert Earl Keen performs

Thursday, April 23rd, 2020

We’re back with round three of our live, cook-along series, Prime Cuts. This week’s musical guest is Texas songwriting legend, Robert Earl Keen, joining host Chef Mason Hereford of New Orleans’s Turkey and the Wolf. Each week our host chef, guest chef, and mixologist present make-at-home recipes, offering the opportunity for viewers to tune in with questions throughout the program. We’ve got recipe cards for the week’s menu featuring ingredients that can be found at home or can be added to your shopping list for your next necessary grocery visit.

Watch “Til Further Notice” (again) Tuesday, March 24th, support performers

Monday, March 23rd, 2020
Last Thursday, in lieu of the postponed Luck Reunion, we hosted “Til Futher Notice”; an online streaming experience featuring performances by Willie Nelson, Paul Simon, Lucinda Williams, Jewel, and many more.  

Thanks to your overwhelming support and donations we garnered millions of views and raised more than $200,000 to be given to participating artists, the charity of their choice, or to a fellow artist in need.  

Lucky you…we will present the final ‘Til Further Notice’ watch party tomorrow, Tuesday, March 24th for those who couldn’t catch the original stream – or just want to watch a second time around. This is your chance to relive (or catch for the first time) some of the evening’s most touching and wild moments – from Willie & the boys tuning in from their living room; to Woody Harrelson joining Paul Simon and Edie Brickell for an unprecedented performance; Orlando Palacios of Worth & Worth’s much discussed mad hatter routine; and much more…all presented by Asleep At The Wheel’s Ray Benson from his temporary quarantine location of Austin’s Legendary Arlyn Studios.

Tune in to,, and at any time between 12:00 PM – 6:00 PM CENTRAL TIME
During tomorrow’s stream fans can still opt to contribute via a digital tip jar that will be readily available throughout the broadcast. Tip donations raised will be divided equally, and transparently, among all performers. Should an artist wish to donate their share to a charity of their choice, or to a fellow artist in need, they will be able to do so.

If you’d rather show your support and PASS THE BOOT with Venmo, you either scan the code, search for @Luck-Reunion on the app, or click the image below to go to our Venmo page on your phone. Make sure you write PASS THE BOOT in the “What’s it for?” section so we can apply your contribution to the ‘Til Further Notice tally. Big thanks to Tecovas for
supporting our PASS THE BOOT tip jar!
HELP SUPPORT OUR FELLOW LUCK FAMILY MEMBERS BY DONATING Thank you for helping us support our valued creative community in this trying time.   And stay tuned for more virtual experiences from Luck Presents! We’ve got some more things up our sleeve…
Luck is grateful to the sponsors below who keep our artists and attendees healthy, happy, and hydrated…from a distance.

Luck Reunion’s, ’til Further Notice (March 19, 2020)

Friday, March 20th, 2020
by: Patrick Doyle

The eighth annual Luck Reunion was supposed to draw around 4,000 people to Willie Nelson’s Texas ranch this week, with a lineup that included Nelson, Lucinda Williams, John Prine, Margo Price, Nathaniel Rateliff, and more. Those plans, of course, went out the window due to COVID-19.

Instead of canceling altogether, the small Luck Team — headed up by founders Matt Bizer and Ellee Fletcher — decided to get creative, reviving the festival as a livestream concert, with performers broadcasting from their homes for charity. The result was more impactful than any traditional festival could have been. With Asleep at the Wheel’s Ray Benson hosting from Austin’s Arlyn Studios, artists checked in from around the world: Tami Neilson belted a fiery set from a record store in New Zealand; Paul Simon, Edie Brickell, and their daughter Lulu harmonized the Everly Brothers’ “Dream” with Woody Harrelson in Hawaii. The format was endearingly loose — the perfect reminder that we are all in this together.

Artists performed from their homes, with minimal production. Williams played a sparse, electrifying set from her home, under a painting of Jesus with an electric guitar. It was unclear if she knew she was being filmed between songs, but her banter with her band — likening the coronavirus to roaches (“There’s an old saying back home in Louisiana: You can live in a mansion or a shack, you’re still going to have roaches”) — felt like the beginnings of a song. Margo Price and husband Jeremy Ivey tried out some gorgeous new songs at their home piano, with a baby monitor close by. (They gave a window into their family dynamic; after Ivey made some dad jokes, Price rolled her eyes. “He hasn’t even had any weed,” she said.) Price also shouted out Fiona Prine, who was originally supposed to be at Luck with husband John, but is now at home in Nashville recovering from the virus. Tre Burt fingerpicked a powerful set of ballads despite a grainy camera connection. Nikki Lane apologized to viewers that she hadn’t turned in the music video she’d put together for the broadcast in time, and then filmed it playing from her computer with her iPhone. It didn’t matter; it was still great.

How did they pull it off? “We set up a mini TV studio, pulled together by friends,” founder Bizer explains. “Essentially, I screened people that called in on their Skypes, etc., and then pushed them over to an engineer with multiple feeds, and he switched between them all. Sort of a tiny team effort.” Bizer had a call with Paul Simon the day before, who needed to pre-tape his performance due to a shaky internet connection. (“They were all so sweet,” Bizer says.) That was when Simon decided to invite his neighbor Harrelson over at the last minute. “He was like, ‘I’m gonna go next door and invite Woody,’” Bizer says.

“Catastrophes seem to favor us,” says Fletcher, recalling a vicious storm that threatened the festival a few years ago. “We thought the crazy storm year of Luck in 2016 ended up being the most memorable and special of them all, but weirdly the year of no Luck is pretty up there for us. It was just really special to see our team rallying around this superfast idea, our fans coming to the plate to donate to artists, and our creative community coming together to just try to create a bright spot in this weird-ass time.”

Some artists called in for surprise performances. Neil Young performed a gorgeous fireside version of 1974’s “Vampire Blues,” one of the few times he’s performed it acoustically. But the highlight was Willie, Lukas, and Micah Nelson. Sitting in the Texas living room where they grew up playing music together, they launched into Willie’s main live opener, “Whiskey River.” WiIlie’s voice was strong, and he looked thrilled to be at work again. (“Dad would never have [taken time off], and we would have never had this time if we had not been forced to,” Lukas told RS.)

“Stay safe and stay sober,” Willie told his viewers before cracking up. Next, his sons played their own originals: Micah played “Everything Is Bullshit”; and Lukas played his moving ballads, “Set Me Down on a Cloud” and “Just Outside of Austin.” (“That’s a good song,” his father told him.) Lukas wrapped with “Turn Off the News (and Build a Garden),” which includes the line: “I just want to love you while I can/All these other thoughts have me confused/I don’t need to try and understand/Maybe I’ll get up, turn off the news.”

“Watching the broadcast go so well last night really gave me hope that the musical world will be able to be a major healing force and remind us not to lose our humanity during this time,” says Lukas. “As soon as this is over and it’s safe, I’m going to run out and hug friends, kiss them, and be more grateful for the physical act of love than I ever have. I hope to see many pictures like the famous kiss at the end of World War II.”

The Luck Reunion is still available to stream on Twitch. Venmo donations went to the artists and their favorite charities; at press time, they raised more than $190,000.