Archive for the ‘Luck, Texas’ Category

Willie and Bobbie Nelson, at Luck

Sunday, July 18th, 2021

Thanks to Lisa, from Texas, for sharing photos from the Luck, Texas Willie Nelson & Family shows.

Willie Nelson Fans at Luck

Sunday, July 18th, 2021

So fun to see friends at the Willie Nelson & Family concert at Luck, Texas this weekend. Cherie and Lisa, having fun.

Sunday, June 27th, 2021

Photo: Janis Tillerson

Willie Nelson’s Team Luck works to make 4/20 National Holiday

Friday, April 23rd, 2021
Willie Nelson organization petitions Biden to make April 20 a national holiday

© Getty Images

Country music legend Willie Nelson’s organization, Luck Reunion, has started a petition for President Biden to make April 20 through April 29 a national holiday for marijuana.

“The fine people of Luck, Texas, and supporters of the great Willie Nelson, on behalf of cannabis users around the nation, are writing today to ask you to consider declaring the 9 days spanning April 20 to April 29 an official national holiday: the ‘High Holidays,’” the petition states

The petition was started by Luck Reunion and has over 2,200 signatures. The goal is to get 2,500 signatures. 

The holiday would end on April 29 in honor of Nelson’s birthday.

The real purpose, the group says, of the request is to educate people about marijuana and attempt to de-stigmatize it.

“We believe that recognition of the ‘High Holidays’ opens the door to much needed dialogue supporting the many benefits of cannabis while helping to remove the unjustified stigmas currently surrounding this amazing plant,” the petition says.

The petition comes before Luck Reunion hosts their first annual cannabis convention called “Planting the Seed.”

“Please puff, puff, and pass this to your friends in Congress for consideration,” the petition says.

Nelson has been an advocate for marijuana and education around the topic for much of his musical career.

Join the Luck Seed Summit Cannabis Convention, presented by Willie Nelson and Luck (4/26 – 4/29)

Wednesday, April 7th, 2021

Willie Nelson and Luck Presents announce first annual cannabis convention, Luck Summit: Planting the Seed, benefiting HeadCount’s Cannabis Voter Project.

The Virtual programming begins on 4/26 and will air through Willie Nelson’s birthday on 4/29

“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”-Willie Nelson

Hosted by Nathanial Rateliff, the multi-day virtual summit seeks to destigmatize, educate, and promote cannabis culture in an informative and entertaining way. During the summit, Luck and fellow cannabis-advocate partners will showcase the cannabis plant through its many lenses including history, science, entertainment, and culture. In addition to panel discussions and keynote speakers, attendees will be treated to musical collaborations, comedy sketches, cooking demonstrations, health-focused activities, and more. 

Additionally, team Luck is pleased to announce a partnership with the good folks at HeadCount’s Cannabis Voter Project, an organization that informs, registers and turns out voters who are interested in cannabis policy. “Willie Nelson is a music and cannabis icon, so of course we’re thrilled to partner,” says Sam D’Arcangelo, Director of HeadCount’s Cannabis Voter Project.

“Texas and the rest of the United States are sitting at a cannabis crossroads right now. There’s no better time to celebrate how far we’ve come and have a conversation about where cannabis legalization goes from here.” All ticket proceeds from the summit will be donated to the Voter Project to aid in their efforts. 

Who is Planting the Seed for? The summit will hold space for honest, stripped down dialogue between industry veterans, casual connoisseurs, activists, artists, and everyone in between. Have something to say or questions about the benefits and opportunities surrounding hemp and cannabis as a commodity, and as medicine? This summit is for you.

What’s on the discussion docket? Civil discourse, building community, legalization through policy amendments, science, de-stigmatization, hemp and cannabis as commodity products and cash crops, taxation that aids the economy, decriminalization and pathways toward freeing non-violent offenders for cannabis convictions, de-stigmatizing cannabis in industries weary of engaging, cannabis history and prohibition, and so much more. 
The mission of the Luck Summit is to create a community discussion around destigmatizing, decriminalizing, and legalizing hemp and cannabis in the state of Texas and beyond. 

Sign up: Planting the Seed is a donation-based ticketed summit raising money for HeadCount’s Cannabis Voter Project. To register or for more information on the High Holidays, please visit
Planting the Seed is the marque event of Luck’s “High Holidays,” a 9 day celebration of the cannabis plant and its many benefits which begins on 4/20 and ends on Willie’s birthday, 4/29.

Additionally, Luck Presents is petitioning the Biden Administration and Congress to make 4/20 to 4/29 the “High Holidays” in honor of the cannabis industry, and to celebrate Willie’s birthday.

Sign the petition here

Visit for more information. 
Luck Presents is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion, Luck Presents creates experiences that embrace our past while cultivating new traditions in American roots culture. 

HeadCount’s Cannabis Voter Project informs, registers, and turns out voters who want to see cannabis policy move forward. We believe cannabis reform is a unique issue with the power to turn large numbers of people into active participants in our democracy.

Dallas Wayne and Lukas Nelson, in Luck

Tuesday, March 30th, 2021

photo: Janis Tillerson

Willie Nelson, Lukas Nelson, Micah Nelson at Luck Reunion (March 16, 2017)

Tuesday, March 16th, 2021

Great photos by Janis Tillerson

Willie Nelson & Family at Luck Reunion Potluck (March 13, 2019)

Saturday, March 13th, 2021
Thank you, Janis Tillerson, for your great photos from Luck.

Monday, February 15th, 2021

Thursday, November 19th, 2020

Friday, October 23rd, 2020
photo: Janis Tillerson

Monday, October 12th, 2020

103rd Annual Willie Nelson Bad Boy Lawn Mower Race

Wednesday, September 2nd, 2020

October 17, 2007, Willie Nelson hosted the 103th Annual Bad Boy and Bad Girl Lawnmower Race at Luck, Texas, his western town on his ranch property outside of Austin, Texas. Willie invited a few friends to take part in the race, which was filmed as a music video to his song, ‘You Don’t Think I’m Funny Any More.’ Willie’s daughter Paula, his son Micah, former wife Connie Nelson, and friends Johnny Bush, Jessica Simpson, Luke and Owen Wilson, Woody Harrelson, Dan Rather, Scooter Franks,  Poodie Locke, and a cast of thousands, well lots of extras anyway, starred in the video.


Everyone was having a good time!



Regenerative agriculture farm at Luck Ranch

Wednesday, July 22nd, 2020
by: Lina Fisher


Tina and Orion Weldon, the dynamic duo behind the first industrial-scale regenerative agriculture model, TerraPurezza, have had a whirlwind couple of months. In addition to a new baby, they now have Willie Nelson’s blessing to build a regenerative farm on Luck Ranch, his 500-acre plot in Luck, TX.

They approached us; it was totally out of the blue,” Orion explains. “Willie’s wife Annie had apparently been secretly attending our farmers market, the Pedernales Farmers Market, and one day she kind of waited for all the other customers to clear out and approached our farmer stand individually.”

Initially under the guise of a question about their post-COVID delivery service, Annie Nelson struck up a conversation with Orion and invited him, Tina, and their newborn son over to Luck Ranch. Built in 1985 as the backdrop for the film Red Headed Stranger, Luck is an old west town located in Nelson’s backyard outside of Austin and serves as the venue for the annual Luck Reunion music festival. Nelson, a co-founder of Farm Aid, is a longtime environmentalist and champion of family farms.

“After we had relaxed and built up some rapport, she basically said she had been watching us for about four years. She said, ‘We wanted to make sure you did what you said you [would], and you did… and we would like for you to build a regenerative agriculture farm here on Luck Ranch.’” At first, the Weldons thought it would be a consultation of some kind, but the Nelsons clarified: “‘We think it should be TerraPurezza on Luck Ranch and Willie Nelson can be your spokesperson.’”

“Yeah, we were floored,” Tina laughs. The Weldons, academics before farmers, have planned for a regenerative agriculture educational institute for some time, to teach practical methodology and conduct a study for peer review that will prove industrial-scale regenerative farming is a realistic model. (Check out our April 2020 feature on their work.) Luck Ranch – which will also be a distributor of TerraPurezza products including pork, poultry, and eggs – provides the perfect place for that integrated goal to become a reality. “They [the Nelsons] are thinking about this in terms of a legacy approach,” Orion explains. “Annie is very aware of how this ranch will continue after they are gone. They want to see the institute, they wanna see classrooms, they wanna see workshop buildings, office buildings, they want a market there. This is the initiation of a long-term dream.”“They [the Nelsons] are thinking about this in terms of a legacy approach. This is the initiation of a long-term dream.” – Orion Weldon, TerraPurezza co-founder

But the dream will take some work. The land is almost entirely degraded, “through no fault of the Nelsons,” assures Orion. “Almost the entirety of the Texas Hill Country is subject to these starting conditions because so many goats and sheep and cattle were run over the land for years. And the topsoil has just been washed away… It’s just a classically overgrazed, caliche-dominant, bushy, brushy environment at this point. So we anticipate probably two growing seasons before we start to see the impacts of our work.” But the degraded conditions will actually help their study hold up to rigorous peer review; it will be “more of a classical study of before-after-control-impact [BACI] design.”

In all of their campuses, the methodology is the same. A true educator, Orion explains the logic behind the regenerative model: “Grasslands were created and maintained by these roaming herds of bison, elk, pronghorn, and white tailed deer. That was a mutually beneficial relationship between the perennial bunch grasses that needed these grazers to eat them and make the nutrients [in the soil] bioavailable through their manure. Now that’s all stopped.”Orion Weldon feeding pigs at TerraPurezza (Photo By Lina Fisher)

Read rest of article here.


Thursday, July 2nd, 2020

This year we are bringing the Picnic to you. Tune in on July 4th at 3:30 PM Central Time for a full day of music, throwback Picnic moments, and great food.

Since 1973, the picnic has showcased some of the most iconic stars and up-and-comers in the country music scene and this year is no exception. Luck is dedicated to reviving the Picnic’s raucous legacy; telling the story of the iconic 47-year-old event through the eyes of the characters who thrived through wild times. You name it…it happened at the Picnic.

Sing, eat, and drink along with us as we celebrate one of Texas’ most legendary events. This unique 2020 Picnic will feature a series of performances from some of Texas’ greatest; a cook-along segment with Chef Scott Roberts of Salt Lick BBQ featuring special guest Ray Benson; and a special 90-minute concert film-style finale with one-of-a-kind performances and interviews with Picnic legends.

Grab your tickets today and join us on a brand-new iteration of this legendary event. Tickets include on demand access to the live stream content through July 11th.



Luck will host unique interviews and a virtual town hall from our friends at SiriusXM Willie’s Roadhouse surrounding Willie’s new album “First Rose of Spring” .

We have also joined forces with BMI to spotlight artists making a distinctive mark on music. The program will feature performances from Texas-based Gina Chavez, Kalu James, Monte Warden, Parker McCollum, and Trey Privott (Los Coast), and Nashville’s The War and Treaty.


 For a special edition of Luck’s series Prime Cuts, we asked our friend Chef Scott Roberts from Salt Lick (fun fact: Salt Lick served at the very 1st picnic in Dripping Springs) to share some of his tips from the pit and host a BBQ cook-along.  He invited his buddy Ray Benson from Asleep at the Wheel to come out and cook with him and play us a few tunes as well. Our live cook-along event will feature exciting chefs, mixologist Jessica Sanders showing you our official Buffalo Trace Picnic cocktail , and more.

Complete your backyard BBQ with curated food and beverage delivery packages from Assembly Kitchen Founder and Comedor Chef Phillip Speer, Austin Food and Wine Alliance grant recipients and Sourced Craft Cocktails.


Pretend you were there. Commemorate the Nowhere, TX 4th of July Picnic with a custom poster and t-shirt.