Archive for the ‘Luck, Texas’ Category

Regenerative agriculture farm at Luck Ranch

Wednesday, July 22nd, 2020
by: Lina Fisher


Tina and Orion Weldon, the dynamic duo behind the first industrial-scale regenerative agriculture model, TerraPurezza, have had a whirlwind couple of months. In addition to a new baby, they now have Willie Nelson’s blessing to build a regenerative farm on Luck Ranch, his 500-acre plot in Luck, TX.

They approached us; it was totally out of the blue,” Orion explains. “Willie’s wife Annie had apparently been secretly attending our farmers market, the Pedernales Farmers Market, and one day she kind of waited for all the other customers to clear out and approached our farmer stand individually.”

Initially under the guise of a question about their post-COVID delivery service, Annie Nelson struck up a conversation with Orion and invited him, Tina, and their newborn son over to Luck Ranch. Built in 1985 as the backdrop for the film Red Headed Stranger, Luck is an old west town located in Nelson’s backyard outside of Austin and serves as the venue for the annual Luck Reunion music festival. Nelson, a co-founder of Farm Aid, is a longtime environmentalist and champion of family farms.

“After we had relaxed and built up some rapport, she basically said she had been watching us for about four years. She said, ‘We wanted to make sure you did what you said you [would], and you did… and we would like for you to build a regenerative agriculture farm here on Luck Ranch.’” At first, the Weldons thought it would be a consultation of some kind, but the Nelsons clarified: “‘We think it should be TerraPurezza on Luck Ranch and Willie Nelson can be your spokesperson.’”

“Yeah, we were floored,” Tina laughs. The Weldons, academics before farmers, have planned for a regenerative agriculture educational institute for some time, to teach practical methodology and conduct a study for peer review that will prove industrial-scale regenerative farming is a realistic model. (Check out our April 2020 feature on their work.) Luck Ranch – which will also be a distributor of TerraPurezza products including pork, poultry, and eggs – provides the perfect place for that integrated goal to become a reality. “They [the Nelsons] are thinking about this in terms of a legacy approach,” Orion explains. “Annie is very aware of how this ranch will continue after they are gone. They want to see the institute, they wanna see classrooms, they wanna see workshop buildings, office buildings, they want a market there. This is the initiation of a long-term dream.”“They [the Nelsons] are thinking about this in terms of a legacy approach. This is the initiation of a long-term dream.” – Orion Weldon, TerraPurezza co-founder

But the dream will take some work. The land is almost entirely degraded, “through no fault of the Nelsons,” assures Orion. “Almost the entirety of the Texas Hill Country is subject to these starting conditions because so many goats and sheep and cattle were run over the land for years. And the topsoil has just been washed away… It’s just a classically overgrazed, caliche-dominant, bushy, brushy environment at this point. So we anticipate probably two growing seasons before we start to see the impacts of our work.” But the degraded conditions will actually help their study hold up to rigorous peer review; it will be “more of a classical study of before-after-control-impact [BACI] design.”

In all of their campuses, the methodology is the same. A true educator, Orion explains the logic behind the regenerative model: “Grasslands were created and maintained by these roaming herds of bison, elk, pronghorn, and white tailed deer. That was a mutually beneficial relationship between the perennial bunch grasses that needed these grazers to eat them and make the nutrients [in the soil] bioavailable through their manure. Now that’s all stopped.”Orion Weldon feeding pigs at TerraPurezza (Photo By Lina Fisher)

Read rest of article here.


Thursday, July 2nd, 2020

This year we are bringing the Picnic to you. Tune in on July 4th at 3:30 PM Central Time for a full day of music, throwback Picnic moments, and great food.

Since 1973, the picnic has showcased some of the most iconic stars and up-and-comers in the country music scene and this year is no exception. Luck is dedicated to reviving the Picnic’s raucous legacy; telling the story of the iconic 47-year-old event through the eyes of the characters who thrived through wild times. You name it…it happened at the Picnic.

Sing, eat, and drink along with us as we celebrate one of Texas’ most legendary events. This unique 2020 Picnic will feature a series of performances from some of Texas’ greatest; a cook-along segment with Chef Scott Roberts of Salt Lick BBQ featuring special guest Ray Benson; and a special 90-minute concert film-style finale with one-of-a-kind performances and interviews with Picnic legends.

Grab your tickets today and join us on a brand-new iteration of this legendary event. Tickets include on demand access to the live stream content through July 11th.



Luck will host unique interviews and a virtual town hall from our friends at SiriusXM Willie’s Roadhouse surrounding Willie’s new album “First Rose of Spring” .

We have also joined forces with BMI to spotlight artists making a distinctive mark on music. The program will feature performances from Texas-based Gina Chavez, Kalu James, Monte Warden, Parker McCollum, and Trey Privott (Los Coast), and Nashville’s The War and Treaty.


 For a special edition of Luck’s series Prime Cuts, we asked our friend Chef Scott Roberts from Salt Lick (fun fact: Salt Lick served at the very 1st picnic in Dripping Springs) to share some of his tips from the pit and host a BBQ cook-along.  He invited his buddy Ray Benson from Asleep at the Wheel to come out and cook with him and play us a few tunes as well. Our live cook-along event will feature exciting chefs, mixologist Jessica Sanders showing you our official Buffalo Trace Picnic cocktail , and more.

Complete your backyard BBQ with curated food and beverage delivery packages from Assembly Kitchen Founder and Comedor Chef Phillip Speer, Austin Food and Wine Alliance grant recipients and Sourced Craft Cocktails.


Pretend you were there. Commemorate the Nowhere, TX 4th of July Picnic with a custom poster and t-shirt.

Willie Nelson, “I Woke Up Still Not Dead Again Today”

Thursday, July 2nd, 2020

Willie Nelson & Family performed at a private concert fundraiser, and Chef’s Table Dinner, the night before the all-day Luck Reunion concerts on March 16th. The all day event was held on Willie Nelson’s family ranch, in Luck, Texas, outside Austin, in a country western town built originally as a movie set.

Tuesday, June 23rd, 2020

Wednesday, June 10th, 2020

Tuesday, June 9th, 2020

Luck Presents, “Friday Night Cook Along,” this week Robert Earl Keen performs

Thursday, April 23rd, 2020

We’re back with round three of our live, cook-along series, Prime Cuts. This week’s musical guest is Texas songwriting legend, Robert Earl Keen, joining host Chef Mason Hereford of New Orleans’s Turkey and the Wolf. Each week our host chef, guest chef, and mixologist present make-at-home recipes, offering the opportunity for viewers to tune in with questions throughout the program. We’ve got recipe cards for the week’s menu featuring ingredients that can be found at home or can be added to your shopping list for your next necessary grocery visit.

Tuesday, April 7th, 2020

Friday, April 3rd, 2020

Luck Reunion’s, “Hello Walls” music series

Friday, April 3rd, 2020

The folks at Luck Reunion invite you to the their premier Hello Walls Music series, first one this Sunday, April 5 at 7pm MST at:
featuring host John McCauley of Deer Tick and a roster of his own hand-selected acts.

Our partner Sourced Craft Cocktails is bringing the craft cocktail bar to you for Sunday night’s show. Sourced provides the ability to earn a livable wage to local bartenders who are currently out of work due to bar closures across America by delivering your order – safely – to you. Order a case of White Claw or a strawberry margarita now and receive a personal cocktail kit including a bottle of Milagro Tequila, batched strawberry margarita ingredients, a jigger tool for measuring, and instructions on how to prepare your cocktail. Order any time before 2pm CST Saturday April 4 to receive your order in time for the show. 

Artists on the Rise at Luck

Wednesday, February 19th, 2020

Congratulations to the 2020 Southwest: On The Rise to Luck participants, Gabe Lee, Ida Mae, and Jordan Moser. Music fans have the opportunity to help these Southwest Artists On The Rise earn a chance to play an opening set on the World Headquarters Stage at Luck Reunion, a music festival taking place on Willie Nelson’s Luck, TX ranch on March 19.

Play your part and tune in to these talented Artists’ hometown videos to see the inspiration they draw from where they came from. By tuning in, you can help your favorite Artist rise to the top to play Luck Reunion.

Since 2015, in partnership with Luck, our Artists On The Rise program has supported up-and-coming talent to reach new heights in their careers. Past participants of the Southwest: On The Rise to Luck program include: Katie Pruitt (2019 winning artist), Cha Wa, Madison Cunningham, Thomas Csorba (2018 winning artist) Kirby Brown, Mt. Joy, Marty O’Reilly & The Old Soul Orchestra, and Hugh Masterson.


Meet the artists

Select each artist to view their profile

Gabe Lee

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Ida Mae

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Jordan Moser

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Willie Nelson’s Luck Reunion (March 19, 2020)

Wednesday, January 29th, 2020

Ticket Information

Our annual “anti-festival” held on Willie Nelson’s “Luck, TX” property will return in 2020 for a full-day celebration of music, food, and art. The Reunion offers the one-of-a-kind opportunity to catch a 50+ artist lineup in Willie’s private backyard. Between sets, fans and artists alike enjoy craft beverages in the Saloon and surrounding bars; shop for artisan goods from a curated assortment of boutique vendors; and sample food from Austin’s famous food trucks.

LUCK, TX / Built in 1985 as the backdrop for the film “Red Headed Stranger”, Luck, TX is an old west town located in Willie Nelson’s backyard on the outskirts of Austin. The journey to Luck started in 1979 when Willie and dear friend Bill Wittliff set out to make a film version of Willie’s concept album of the same name. While the original screenplay ended with the town burning down, Nelson had grown attached to the set and called for a change in order to preserve the property. The star built his own home on the sprawling land, just a short drive up the road from the set, and Luck, Texas was born.

Beyond its fading facades, Luck became a longtime gathering place for Willie and his contemporaries to come together to shoot the shit and inspire one another through song; a sort of scaled-down extension of anti-scene Austin landmarks like Armadillo World Headquarters and Austin Opry House. 

Over the years as the bootprints from the past began to fade, Luck primarily served as Willie’s private hang: for games of poker in the “World Headquarters” building and Easter celebrations in the chapel. In 2012 a group of barstool dreamers with ties to the location set out to revive the town’s spirit with experiences inspired by its unique history.

With Nelson’s blessing, the seeds for Luck Reunion were planted. Luck Reunion – a misfit group of young believers, Nelson family members, and Willie’s personal team –  hopes to honor the creative origins of the magical space, and contribute to the all-inclusive and fascinating culture of the illustrious town.

Support Farm Aid, enter to win ticket to Willie Nelson’s Luck, TX ranch

Tuesday, January 7th, 2020

Dear Linda,

We’ve teamed up with Omaze to give you the chance to win a trip to meet Willie Nelson at Luck Reunion, the music festival he hosts each March in his Texas backyard! The best part: All donations support Farm Aid.

If you win, you and a friend will fly to Texas and stay in a 4-star hotel. On Wednesday night, March 18th,  you’ll kick things off with a catered dinner (called PotLuck) in Willie’s backyard, where you’ll snap a photo with him and score an autographed guitar. You’ll also enjoy a performance by Willie for a crowd so small you’ll feel like he’s singing just to you. On Thursday, March 19th, you’ll take in everything the Luck Reunion festival has to offer, including a full day of musical performances by Willie Nelson and his super talented friends.LEARN MORE AND ENTER TO WIN!

Get ready to discover awesome music, check out Austin’s best food trucks, enjoy complimentary drinks and soak in the good vibes Willie Nelson is known for. Every donation will support Farm Aid and our mission of building a vibrant, family farm-centered system of agriculture in America.HANG OUT IN WILLIE’S BACKYARD. ENTER NOW!

Tuesday, December 17th, 2019

Wednesday, July 10th, 2019

photo: Jana Birchum