Music legend Willie Nelson is pleased to announce a unique American enterprise: Willie’s Reserve, a cannabis brand reflecting Nelson’s own longstanding experience and his commitment to regulated, natural, and high quality strains of marijuana in U.S. legal markets. As one journalist has already noted, “The marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines.”
Willie’s Reserve is an extension of Willie’s passion and appreciation for the many varieties and range of the plant’s qualities. Some of the best master growers in America will collaborate, along with Willie, to define quality standards so that fans can expect clean and consistent products.
Willie’s Reserve will be grown, distributed and sold by local businesses in Colorado and Washington, and will become available in other markets when state regulations allow.
Somewhat controversially, Willie has spent a lifetime as an outspoken supporter of cannabis for personal use and for industrial hemp production.
Building on Willie’s community of friends and experts who share his values, Willie’s Reserve will seek ways to further support and celebrate aspects of the singer-songwriter’s journey with cannabis. Willie and his family, and a few close friends developed the brand with emphasis on environmental and social issues, to lend support to the gradual end to marijuana prohibition across America.
“I am looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market,” stated Willie Nelson.
Collaboration is at the center of plans for Willie’s Reserve. Willie has been an outspoken supporter of the front line efforts of store owners, growers, and citizens who have been pioneers and advocates of cannabis policy improvements. The company will work with businesses that are making smart and sustainable choices for the environment, have demonstrated leadership in their markets, and are committed to encouraging safe, legal use.
Seeing the power of legalization, regulation and taxation to impact how Americans view cannabis is a life’s work realized for Willie. As many have noted, his involvement is no surprise, and in the end, it’s no surprise that Willie’s Reserve will reflect his life.
About Willie Nelson
With a six-decade career and 200 plus albums, this iconic Texan is the creative genius behind the historic recordings of Crazy, Red Headed Stranger, and Stardust. Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor and activist. He continues to thrive as a relevant and progressive musical and cultural force. In the last five years alone he delivered eight new album releases (of which one resulted in a Grammy Award win), released a Top 10 New York Times’ bestsellers book, again headlined Farm Aid, an event he co-founded in 1985, received his 5th degree black belt in Gong Kwon Yu Sul, and graced the cover of Rolling Stone magazine. In 2013, Willie’s albums included Let’s Face The Music And Dance, an album of deep pop country repertoire classics performed with transformative patented ease by Nelson and Family, his long-time touring and recording ensemble; and To All The Girls… which features 18 duets with music’s top female singers. In 2014, he released Band of Brothers, a 14-track studio album of new recording that debuted at #5 on Billboard’s Top 200 album chart and #1 on Billboard’s Country album chart, and December Day: Willie’s Stash Vol. 1, an eclectic album collaboration of intimate new recordings from Willie and Sister Bobbie Nelson. This year he will add two more titles. On May 5, 2015, “It’s A Long Story: My Life,” the unvarnished and complete story of Willie, will hit bookshelves. Later in the year he will release a new album with Merle Haggard titled Django And Jimmie.