Archive for the ‘Willie’s Reserve’ Category

Willie’s Reserve on Twitter

Monday, July 30th, 2018

Willie Nelson’s Willie’s Reserve going to Canada as Legal Weed Nears

Monday, July 23rd, 2018
by:  Kevin Orland

One of Colorado’s largest recreational pot companies is planning to bring Willie Nelson’s marijuana brand to Canada and go public in Toronto.

LivWell Enlightened Health LLC is planning a series of deals that include taking over management of a Calgary-based cannabis firm and a reverse takeover of investment company Target Capital Inc., the companies said Monday.

It is also changing its name to LivWell International and striking a side deal that will give it perpetual distribution rights in Canada to Willie’s Reserve, the U.S. country singer’s namesake marijuana brand, they said. The transactions were first reported by Bloomberg News.

LivWell is expected to have an enterprise value of about C$300 million ($228 million) after going public, according to people familiar with the deal. The Denver-based company has about 500 employees and generates about $80 million in annual sales from marijuana growing, processing and retailing, according to its website.

The deals will bring one of the best-known American marijuana brands to Canada, while continuing a trend of U.S. pot companies heading to Toronto to tap investor demand for weed stocks. With U.S. law curbing its ability to expand globally, listing in Canada will give LivWell access to international markets.

The company already had a toehold in Canada through a stake in Calgary-based 51st Parallel. LivWell is taking over management of 51st, which is raising C$50 million, completing the takeover of Target Capital, and buying a $20 million stake in GCH Inc., the owner of Nelson’s weed brands.

The GCH deal will give LivWell 12 percent of that company and a seat on its board, along with a first crack at Canadian rights to other brands GCH develops.

Cannex Capital Holdings Inc., owner of the largest marijuana company in the U.S., listed its shares in Toronto in March. Chief Operating Officer Leo Gontmakher said at the time that it’s “virtually impossible” to raise money in the U.S., where cannabis remains illegal at the federal level. Other publicly traded Canadian firms with U.S. operations include Ottawa-based CannaRoyalty Corp. and Liberty Health Sciences Inc. of Toronto.

Recreational marijuana is set to become legal in Canada on Oct. 17, opening a market that Bloomberg Intelligence analyst Kenneth Shea has estimated may exceed C$5 billion in 2020. Pot in edibles and beverages and for vaping will still be outlawed for up to a year after legalization as the government takes more time to address the risks of those products.

Nelson’s pot empire includes the Willie’s Reserve and Willie’s Remedy brands, which market flower, vape pens and edible marijuana products.

“I bought enough of it, so I feel like I should be able to sell some back,” the 85-year-old singer said in a promotional video posted online.

— With assistance by Jen Skerritt


Willie Nelson’s new CBD Infused Coffee, “Willie’s Remedy”

Tuesday, July 17th, 2018

Willie Nelson to launch new line of cannabis products, starting with coffee.
by: Tiney Ricciardi

Country music legend Willie Nelson got into the cannabis business in 2015 with a proprietary strain of marijuana. Now, Texas’ favorite stoner is expanding his brand to include several CBD products.

Monday, Nelson announced Willie’s Remedy, a line that includes several items rich in cannabidiol (CBD). CBD is a derivative of hemp, and unlike the tetrahydrocannabinol compound found in marijuana, it won’t get it you high. CBD has, however, been lauded for its health benefits.

Willie’s Remedy will debut with a CBD-infused coffee, which is expected to be available in Colorado in September. According to a statement, the whole beans include CBD sourced from organically grown, American hemp. Drinkers get 5 milligrams of CBD in each 8-ounce cup of coffee.

“It’s two of my favorites, together in the perfect combination,” said Nelson in a statement. “Like coffee, cannabis is a plant that works for me.”

Willie’s Remedy is a counterpart to Willie’s Reserve, a strain of marijuana the singer launched in 2015. Both are owned by GCH, Inc., a Nelson-founded company that also recently partnered with New Belgium Brewing Co. to promote a beer called The Hemporer, which is made with hemp hearts. (P.S. It smells just like weed.) $1 from every beer sold supports the Hemp 4 Victory campaign, which aims to reform regulation to include industrial hemp as a leading agricultural crop and dismantle the taboo surrounding it.

Nelson’s wife, Annie D’Angelo, also has a proprietary line of THC edibles, including chocolates and lozenges.

You won’t find any Willie’s Reserve buds in Texas, but the CBD line could become available. CBD was only legalized here for medicinal use for epilepsy patients in 2015, however, several businesses sell brownies and other “edibles” made with the oil. Hemp wine debuted earlier this year, too, though it uses oil made from the hemp plant’s seed rather than the stalk, where CBD is extracted.

Willie’s Remedy

Thursday, July 5th, 2018

Monday, June 4th, 2018

WIllie’s Reserve in Silverton

Monday, June 4th, 2018


Willie Nelson releases new strain, “Last Man Standing”

Saturday, May 12th, 2018


by:  Sam D’Arcangelo

Country music legend Willie Nelson released Last Man Standing on April 27th. That last sentence may seem unremarkable—he has released 66 previous albums, after all—yet it gets a little more exciting when you realize Last Man Standing isn’t just the name of Willie’s latest record. It’s also the name of his latest marijuana strain.

Nelson, who celebrated his 85th birthday on April 29th, has been in the music business for 62 years. While he’s famously been an advocate of the marijuana plant since the 1960s, his time in the marijuana business—at least officially—began much more recently in 2015. That’s when Nelson co-founded Willie’s Reserve, a brand that sells paraphernalia, edibles, and old-fashioned buds on the United States’ growing legal marijuana market.

Considering Nelson’s music and marijuana ventures, it’s no surprise that some co-branding is in order. If anything, the only surprise is that it’s taken this long to happen. Last Man Standing is the fourth album that the prolific singer, songwriter, and musician has released since 2015, but it’s the first to lend its name to a Willie’s Reserve product.

“It comes from this huge plant with beautiful buds,” Shane Osburn, who bred and cultivated the strain at Sol Grow Mendocino with his wife Amelia. “It’s so expressive of its characteristics. When you walk past the plant it smells like an orange tree.”

“Willie is a soldier for the cannabis community,” adds Amelia. “We have total respect for how he’s told the world about what we do, through his music and through who he is… We’ve come pretty damn far from the point where they’d put you in prison for life for a seed to where we are now. It’s a lot of progress.”

Willie’s Reserve – coming to a town near you, if you’re lucky

Friday, April 27th, 2018

Now available in Colorado, California, Nevada, Oregon and Washington State, but hopefully marijuana will be decriminalized in all 50 states soon, and you can try some of Willie Nelson’s great strains.

Hurray for HollyWeed – Willie’s Reserve in California

Monday, April 9th, 2018

Willie’s Reserve Available in California!

Willie’s Reserve

Saturday, March 24th, 2018



Willie’s Reserve Swag

Sunday, March 18th, 2018

Free Willie’s Reserve Lighter

Wednesday, February 21st, 2018

Free lighter with purchase at Gold Leaf in Steamboat Colorado.

Annie Nelson and #Willie Reserve at Women Grow Meet Up in Denver

Thursday, February 15th, 2018
by:  Gia Moron

On February 1-2, more than 500 people gathered at the Westin Hotel in Denver for the fourth annual Women Grow Leadership Summit. The theme, “Change-Transition-Evolution,” addressed shifts in the cannabis industry.

Speakers included 12-year-old patient Alexis Bortell, who’s among the plaintiffs in a suit to remove marijuana from the Controlled Substances Act; medical-marijuana pioneer Alice O’Leary; Michelle Dumay, a courageous mother who gave an emotional talk about being an African-American Muslim woman that treats her daughter’s seizures with cannabis; and Annie Nelson, wife of Willie Nelson and proprietor of Annie’s Edibles.

TED-style “Lightning Talks” drew the likes of Hope Wiseman, the youngest African-American dispensary owner (Mary and Main in Capitol Heights, Md.) in the country; Caela Bintner, who discussed the #TimesUp movement and sexual harassment in the workplace; Dasheeda Dawson, who segued from her show-stopping hip-hop dance (a Summit first) to a discourse on facing adversity; Lynnette Shaw, one of California’s first dispensary owners; and Cannabis Cultural Association’s Jake Plowden, Nelson Guerrero and Joe Bondy.

One of the most popular breakout sessions, “Know the Law to Joint Rolling Sessions with Jane West,” had the whole room fashioning joints and spliffs (see photo of Nelson and Lauren Rudick above). Another session offered advice on “Investing and Raising Capital for Your Cannabis Business.”

Women Grow CEO Kristina Garcia announced the following leadership changes: Dr. Chanda Macias is the new chair of the Board of Managers. She’s a former research specialist for Colgate Palmolive Company and current CEO of National Holistic Healing Center in Washington, D.C. Cofounder Jane West stepped down as chair, but will remain on the board. The seven-seat board also includes Garcia and Jazmin Hupp, with three seats open.

In addition, the organization is expanding into several new markets and will soon launch the Women Grow TV channel on in partnership with LOOT Interactive. This spring and fall, we’ll be connecting with colleges and universities across the country for a series of “Women Grow Campus Talks.”

Our goal is to continue to support and build the next generation of cannabis leaders while forming stronger relationships inside and outside of the industry by creating unique strategic partnerships. “The 2018 theme truly tied into the heart of the direction of which we’re taking the company,” Garcia stated, “Women Grow is an important organization for women in cannabis today and we must keep pushing the envelope forward.”

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Willie’s Reserve at Kush Market Place in Oregon

Thursday, February 8th, 2018

Willie’s Reserve at Women Grow Summit in Denver

Tuesday, February 6th, 2018

Meanwhile in , cannabis is launching a infused chocolate and giving out infuse-your-own hot chocolate at the annual conference. (Smokeable marijuana has been available from the company in Colorado since July 2016)