Archive for the ‘Willie’s Reserve’ Category

Happy 420

Saturday, April 20th, 2019

Annie’s Chocolates available in Washington

Saturday, April 6th, 2019

Colorado woman behind Willie’s Reserve

Saturday, March 30th, 2019
Elizabeth Hogan

www.Westward.com
by: Thomas Mitchell

Few musicians have the cannabis cachet of avid toker Willie Nelson. The country music star’s Willie’s Reserve has been a big hit, with his branded joints, buds and an ever-growing list of infused products finding their way into dispensaries around Colorado and beyond. Instead of tethering the brand to one supplier, Willie’s Reserve partners with wholesale cannabis growers around the state to ensure a wide range of strains and varieties. The strategy has helped the brand grow into a major presence, while offerings from Snoop Dogg and Wiz Khalifa have seemingly plateaued.

Although much of the success of Willie’s Reserve can be attributed to the popularity of the Red Headed Stranger himself, it wouldn’t have happened at all without Elizabeth Hogan, co-founder of GCH Inc., the company that owns Nelson’s cannabis brands. While she’s not related to Nelson, the strawberry blonde has given new meaning to the term “red-headed stepchild” as she plots the path to a pot empire. To learn more about her unique job scenario, we caught up with Hogan when she was at SXSW in Austin.

Westword: How’d you get involved in legal cannabis? Has it lived up to expectations?

Elizabeth Hogan: I got started as a consultant to help answer the question “How should Willie Nelson get into the cannabis business?” Very quickly, I realized part of the answer was me! I jumped in with both feet, and working in cannabis has surpassed my hopes. Being around passionate, engaged people and working on every imaginable angle to create something viable and sustaining is pretty damn exhilarating — and exhausting.

What are some advantages to having someone like Willie Nelson as the face of the brand?

There is no one like Willie Nelson. He is completely one of a kind in terms of his artistic contribution, wisdom and vision. He describes himself as the canary in the coal mine for the impact a lifetime of cannabis consumption will take. I say, sign me up for that lifetime! Willie is so humble and funny, and I think a lot of people can relate to his approach, which is: Remember to enjoy the plant!

What does Willie’s Reserve sell in Colorado right now?

Willie’s Reserve includes packaged flower, ready-roll joints, eedibles inspired by original recipes from Willie’s wife, Annie and concentrate cartridges, which are Willie’s go-to item lately.

How big of a role will hemp and CBD play in your business and the dispensary market overall going forward?

We’ve introduced a separate brand, called Willie’s Remedy, to offer hemp-derived products in the many places they can be sold all throughout the country. The first product, full-spectrum hemp oil-infused whole-bean coffee, has been a big hit. We’re seeing the conversation about cannabis become so much more informed and mainstream. Hemp-derived products have a big role to play in inviting all types of people to try cannabis and awaken their endocannabinoid systems.

A lot of flower in Colorado is still viewed as a commodity and sold unbranded, and the retail prices reflect that. Do you see that changing any time soon? How do you find footing on the shelf if a dispensary is pushing its own products?

It all comes back to the shoppers, and shoppers are seeking products to match their experiences, tastes and occasions. This is one area where I think we can expect cannabis to move like consumer packaged goods. When stores carry a variety of offerings and price points, they can serve more shopping occasions and consumer types, and earn their repeat business. In many ways, Colorado retailers are at the cutting edge of this phenomena because of the maturity of the market, and we’ve learned and improved a lot by listening to our Colorado customers’ feedback.

What should we expect from Willie’s Reserve and GCH in the future?

The whole idea behind Willie’s Reserve is to provide access to a collection of products worthy of Willie’s legendary and ever-changing stash. In Colorado, additions to our edibles line, concentrate line and a few special projects to highlight particular strains are all in the works for 2019.


Willie’s Reserve

Tuesday, March 26th, 2019

Margo Price and Willie’s Reserve

Thursday, March 14th, 2019

Willie’s Joint at the Luck Reunion

Saturday, March 9th, 2019

We’re headed back to Luck Reunion this year and we’ve got something special to share (nope…not that). Introducing Willie’s Joint: Willie’s Reserve has taken over and rebuilt the old jailhouse near our Willie Nelson World Headquarters stage to bring cannabis programming, speakers, and our collaborative The Luck Journal content to you live at #Luck. Join us at Willie’s Joint to meet the farmers and sneak a peek at products from new CBD brand Willie’s Remedy See you at the ranch!

Annie D’angelo Nelson

Saturday, March 9th, 2019

Willie’s Reserve

Wednesday, January 23rd, 2019

Margo Price has her own “All American Made” strain, from Willie’s Reserve

Sunday, December 16th, 2018

Willie asks you to vote #WilliesReserve

Tuesday, September 25th, 2018

Willie’s Remedy

Saturday, September 15th, 2018

“It’s two of my favorites, together in the perfect combination,” said Nelson in a statement. “Like coffee, cannabis is a plant that works for me.”

“It’s two of my favorites, together in the perfect combination,” said Nelson in a statement. “Like coffee, cannabis is a plant that works for me.”

Willie’s Coffee in Colorado

Tuesday, September 4th, 2018

www.ushealthmagz.com

Country music legend Willie Nelson got into the cannabis business in 2015 with a proprietary strain of marijuana. Now, Texas’ favorite stoner is expanding his brand to include several CBD products.

Monday, Nelson announced Willie’s Remedy, a line that includes several items rich in cannabidiol (CBD). CBD is a derivative of hemp, and unlike the tetrahydrocannabinol compound found in marijuana, it won’t get it you high. CBD has, however, been lauded for its health benefits.

Willie’s Remedy will debut with a CBD-infused coffee, which is expected to be available in Colorado in September. According to a statement, the whole beans include CBD sourced from organically grown, American hemp. Drinkers get 5 milligrams of CBD in each 8-ounce cup of coffee.

“It’s two of my favorites, together in the perfect combination,” said Nelson in a statement. “Like coffee, cannabis is a plant that works for me.”

Willie’s Remedy is a counterpart to Willie’s Reserve, a strain of marijuana the singer launched in 2015. Both are owned by GCH, Inc., a Nelson-founded company that also recently partnered with New Belgium Brewing Co. to promote a beer called The Hemporer, which is made with hemp hearts. (P.S. It smells just like weed.) $1 from every beer sold supports the Hemp 4 Victory campaign, which aims to reform regulation to include industrial hemp as a leading agricultural crop and dismantle the taboo surrounding it.

Nelson’s wife, Annie D’Angelo, also has a proprietary line of THC edibles, including chocolates and lozenges.

You won’t find any Willie’s Reserve buds in Texas, but the CBD line could become available. CBD was only legalized here for medicinal use for epilepsy patients in 2015, however, several businesses sell brownies and other “edibles” made with the oil. Hemp wine debuted earlier this year, too, though it uses oil made from the hemp plant’s seed rather than the stalk, where CBD is extracted.

Willie’s Reserve on Twitter

Monday, July 30th, 2018

Willie Nelson’s Willie’s Reserve going to Canada as Legal Weed Nears

Monday, July 23rd, 2018

www.bloomberg.com
by:  Kevin Orland

One of Colorado’s largest recreational pot companies is planning to bring Willie Nelson’s marijuana brand to Canada and go public in Toronto.

LivWell Enlightened Health LLC is planning a series of deals that include taking over management of a Calgary-based cannabis firm and a reverse takeover of investment company Target Capital Inc., the companies said Monday.

It is also changing its name to LivWell International and striking a side deal that will give it perpetual distribution rights in Canada to Willie’s Reserve, the U.S. country singer’s namesake marijuana brand, they said. The transactions were first reported by Bloomberg News.

LivWell is expected to have an enterprise value of about C$300 million ($228 million) after going public, according to people familiar with the deal. The Denver-based company has about 500 employees and generates about $80 million in annual sales from marijuana growing, processing and retailing, according to its website.

The deals will bring one of the best-known American marijuana brands to Canada, while continuing a trend of U.S. pot companies heading to Toronto to tap investor demand for weed stocks. With U.S. law curbing its ability to expand globally, listing in Canada will give LivWell access to international markets.

The company already had a toehold in Canada through a stake in Calgary-based 51st Parallel. LivWell is taking over management of 51st, which is raising C$50 million, completing the takeover of Target Capital, and buying a $20 million stake in GCH Inc., the owner of Nelson’s weed brands.

The GCH deal will give LivWell 12 percent of that company and a seat on its board, along with a first crack at Canadian rights to other brands GCH develops.

Cannex Capital Holdings Inc., owner of the largest marijuana company in the U.S., listed its shares in Toronto in March. Chief Operating Officer Leo Gontmakher said at the time that it’s “virtually impossible” to raise money in the U.S., where cannabis remains illegal at the federal level. Other publicly traded Canadian firms with U.S. operations include Ottawa-based CannaRoyalty Corp. and Liberty Health Sciences Inc. of Toronto.

Recreational marijuana is set to become legal in Canada on Oct. 17, opening a market that Bloomberg Intelligence analyst Kenneth Shea has estimated may exceed C$5 billion in 2020. Pot in edibles and beverages and for vaping will still be outlawed for up to a year after legalization as the government takes more time to address the risks of those products.

Nelson’s pot empire includes the Willie’s Reserve and Willie’s Remedy brands, which market flower, vape pens and edible marijuana products.

“I bought enough of it, so I feel like I should be able to sell some back,” the 85-year-old singer said in a promotional video posted online.

— With assistance by Jen Skerritt

 

Willie Nelson’s new CBD Infused Coffee, “Willie’s Remedy”

Tuesday, July 17th, 2018

Willie Nelson to launch new line of cannabis products, starting with coffee.

www.guidelive.com
by: Tiney Ricciardi

Country music legend Willie Nelson got into the cannabis business in 2015 with a proprietary strain of marijuana. Now, Texas’ favorite stoner is expanding his brand to include several CBD products.

Monday, Nelson announced Willie’s Remedy, a line that includes several items rich in cannabidiol (CBD). CBD is a derivative of hemp, and unlike the tetrahydrocannabinol compound found in marijuana, it won’t get it you high. CBD has, however, been lauded for its health benefits.

Willie’s Remedy will debut with a CBD-infused coffee, which is expected to be available in Colorado in September. According to a statement, the whole beans include CBD sourced from organically grown, American hemp. Drinkers get 5 milligrams of CBD in each 8-ounce cup of coffee.

“It’s two of my favorites, together in the perfect combination,” said Nelson in a statement. “Like coffee, cannabis is a plant that works for me.”

Willie’s Remedy is a counterpart to Willie’s Reserve, a strain of marijuana the singer launched in 2015. Both are owned by GCH, Inc., a Nelson-founded company that also recently partnered with New Belgium Brewing Co. to promote a beer called The Hemporer, which is made with hemp hearts. (P.S. It smells just like weed.) $1 from every beer sold supports the Hemp 4 Victory campaign, which aims to reform regulation to include industrial hemp as a leading agricultural crop and dismantle the taboo surrounding it.

Nelson’s wife, Annie D’Angelo, also has a proprietary line of THC edibles, including chocolates and lozenges.

You won’t find any Willie’s Reserve buds in Texas, but the CBD line could become available. CBD was only legalized here for medicinal use for epilepsy patients in 2015, however, several businesses sell brownies and other “edibles” made with the oil. Hemp wine debuted earlier this year, too, though it uses oil made from the hemp plant’s seed rather than the stalk, where CBD is extracted.