Archive for the ‘Willie’s Reserve’ Category

Thank you Willie Nelson and Willie’s Reserve

Thursday, October 10th, 2019

Look who’s representing Willies Reserve — Ashley and Jude, perfect

Wednesday, July 3rd, 2019

Willie Nelson, Chief Testing Officer for Willie’s Reserve

Thursday, June 20th, 2019

Happy Father’s Day

Sunday, June 16th, 2019

Happy Mother’s Day

Sunday, May 12th, 2019

Willie and Weed

Tuesday, May 7th, 2019
by: John Nelson

The branding power of Willie Nelson draws a crowd even in states where weed is illegal.

Take Texas, for example.

At the Luck Reunion, an annual music festival held on Nelson’s ranch about 45 minutes outside Austin in March, there was a huge line to get into the Willie’s Reserve merchandise store, where vape pens, lighters, bandanas, hats, T-shirts and other clothing were on sale. No weed was available – at least legally – anywhere at the festival, but that didn’t seem to matter to the cannabis lovers who clamored for the merch.

“There’s a huge demand among fans to show their love for Willie,” said Elizabeth Hogan, vice president of brand and communications for Willie’s Reserve, Nelson’s cannabis brand.

Alan Verhines, a fan attending the Luck Reunion from Indianapolis, walked out of the store with a Willie’s Reserve tote bag, hat and a few other items he had just purchased.

“Most of this stuff I’m going to give away,” he said. “It’s never too soon to think about Christmas.”

Another fan, Ben from Austin (who asked that his last name not be used), purchased a Willie’s Reserve vape pen.

“I’m a big believer in hemp, and I’m a big supporter of Willie,” he said.

Beyond the swag, the Willie’s Reserve cannabis products have an ardent following. You can buy his licensed flower strains and products in states where weed is legal, including Washington, Oregon and Colorado.

Some of the strains sold in Washington include Mr. Nice, LA Confidential, Big Blue and Glitter Glue. Besides flower and pre-rolls, Willie’s Reserve has an ever-growing menu of edible products.

In the Spokane area, Willie’s Reserve is sold at Primo Cannabis, Apex Cannabis, Locals Canna House, Cannabis and Glass, Lovely Buds and Lucky Leaf, according to the Willie’s Reserve website. Pullman, Clarkston and Walla Walla also have outlets.

So far, reviews from retailers are positive. Neil Waldbjorn, store manager for Local Roots Marijuana in Everett, said he’s impressed with Willie’s Reserve as a company. Waldbjorn was attending the Luck Reunion wearing a Seahawks ball cap, standing out among the vast field of cowboy hats.

“The company is well organized, which shows me they’ll be around long term,” he said.

Willie’s Reserve partners with farmers who use sustainable practices, giving an assist to “the independent American farmer,” Hogan said, an offshoot of Nelson’s well-publicized efforts with Farm Aid, the long running benefit concert to assist American family farms.

The company’s website lists six growers it works with in Washington, including Leaves of Grass in Wenatchee. On the retail end, outlets offering “good consumer experience” are chosen, according to Hogan.

In Texas, Nelson is supporting efforts to legalize hemp farming, a logical first step in a conservative state that still doesn’t allow medical sales of marijuana.

“It’s very meaningful to Willie to see hemp plants grown in his home state,” Hogan said.

Eventually, that could lead to legal sales of cannabis, she said, given the state’s libertarian streak.

“There’s a strong appreciation for freedom in Texas,” said Hogan, looking around at the crowd of fans scurrying around the Willie’s Reserve store at the Luck Reunion. “The more we can show that cannabis can be sold responsibly elsewhere, the better chance we have.”J

Maybe it’s Willies Reserve and Willies’ Remedy

Monday, May 6th, 2019

Sunday, April 28th, 2019

Happy 420

Saturday, April 20th, 2019

Annie’s Chocolates available in Washington

Saturday, April 6th, 2019

Colorado woman behind Willie’s Reserve

Saturday, March 30th, 2019
Elizabeth Hogan
by: Thomas Mitchell

Few musicians have the cannabis cachet of avid toker Willie Nelson. The country music star’s Willie’s Reserve has been a big hit, with his branded joints, buds and an ever-growing list of infused products finding their way into dispensaries around Colorado and beyond. Instead of tethering the brand to one supplier, Willie’s Reserve partners with wholesale cannabis growers around the state to ensure a wide range of strains and varieties. The strategy has helped the brand grow into a major presence, while offerings from Snoop Dogg and Wiz Khalifa have seemingly plateaued.

Although much of the success of Willie’s Reserve can be attributed to the popularity of the Red Headed Stranger himself, it wouldn’t have happened at all without Elizabeth Hogan, co-founder of GCH Inc., the company that owns Nelson’s cannabis brands. While she’s not related to Nelson, the strawberry blonde has given new meaning to the term “red-headed stepchild” as she plots the path to a pot empire. To learn more about her unique job scenario, we caught up with Hogan when she was at SXSW in Austin.

Westword: How’d you get involved in legal cannabis? Has it lived up to expectations?

Elizabeth Hogan: I got started as a consultant to help answer the question “How should Willie Nelson get into the cannabis business?” Very quickly, I realized part of the answer was me! I jumped in with both feet, and working in cannabis has surpassed my hopes. Being around passionate, engaged people and working on every imaginable angle to create something viable and sustaining is pretty damn exhilarating — and exhausting.

What are some advantages to having someone like Willie Nelson as the face of the brand?

There is no one like Willie Nelson. He is completely one of a kind in terms of his artistic contribution, wisdom and vision. He describes himself as the canary in the coal mine for the impact a lifetime of cannabis consumption will take. I say, sign me up for that lifetime! Willie is so humble and funny, and I think a lot of people can relate to his approach, which is: Remember to enjoy the plant!

What does Willie’s Reserve sell in Colorado right now?

Willie’s Reserve includes packaged flower, ready-roll joints, eedibles inspired by original recipes from Willie’s wife, Annie and concentrate cartridges, which are Willie’s go-to item lately.

How big of a role will hemp and CBD play in your business and the dispensary market overall going forward?

We’ve introduced a separate brand, called Willie’s Remedy, to offer hemp-derived products in the many places they can be sold all throughout the country. The first product, full-spectrum hemp oil-infused whole-bean coffee, has been a big hit. We’re seeing the conversation about cannabis become so much more informed and mainstream. Hemp-derived products have a big role to play in inviting all types of people to try cannabis and awaken their endocannabinoid systems.

A lot of flower in Colorado is still viewed as a commodity and sold unbranded, and the retail prices reflect that. Do you see that changing any time soon? How do you find footing on the shelf if a dispensary is pushing its own products?

It all comes back to the shoppers, and shoppers are seeking products to match their experiences, tastes and occasions. This is one area where I think we can expect cannabis to move like consumer packaged goods. When stores carry a variety of offerings and price points, they can serve more shopping occasions and consumer types, and earn their repeat business. In many ways, Colorado retailers are at the cutting edge of this phenomena because of the maturity of the market, and we’ve learned and improved a lot by listening to our Colorado customers’ feedback.

What should we expect from Willie’s Reserve and GCH in the future?

The whole idea behind Willie’s Reserve is to provide access to a collection of products worthy of Willie’s legendary and ever-changing stash. In Colorado, additions to our edibles line, concentrate line and a few special projects to highlight particular strains are all in the works for 2019.

Willie’s Reserve

Tuesday, March 26th, 2019

Margo Price and Willie’s Reserve

Thursday, March 14th, 2019

Willie’s Joint at the Luck Reunion

Saturday, March 9th, 2019

We’re headed back to Luck Reunion this year and we’ve got something special to share (nope…not that). Introducing Willie’s Joint: Willie’s Reserve has taken over and rebuilt the old jailhouse near our Willie Nelson World Headquarters stage to bring cannabis programming, speakers, and our collaborative The Luck Journal content to you live at #Luck. Join us at Willie’s Joint to meet the farmers and sneak a peek at products from new CBD brand Willie’s Remedy See you at the ranch!

Annie D’angelo Nelson

Saturday, March 9th, 2019