Johnny Cash Music Festival, Jonesboro, AR (10/5/2012)

asu
photo: Arkansas State University

http://www.billboard.com
by:   Chuck Dauphin, Nashville

t a press conference during Friday’s Johnny Cash Music     Festival in Jonesboro, Arkansas, Dierks Bentley might very well     have made a statement that might best sum up the legacy of the     “Man In Black.”

 

“A lot of people think the Johnny Cash name stands for being     bad ass, and it does in a lot of ways,” he said, “but there’s a     lot more to it than just that.” Friday night’s concert at     Arkansas State University offered ample proof of those words.     As artists from four different walks – Bentley, Cash’s fellow     Highwayman member Willie Nelson, hip duo the Civil Wars, and     Rosanne Cash, his daughter and host for the evening, came     together to salute the music and artistic vision of Cash.

 

The mission of the show – at least initially – is to raise     funds to help renovate the childhood home of the singer, which     is located in nearby Dyess. The property has been acquired by     ASU, and plans are for the home to be opened to the public in     2013. However, Rosanne Cash said that the show will go on long     after the house project is complete.

 

“It’s not just about restoring the house, but also about     establishing a heritage site in Arkansas and providing     scholarships for kids to go to Arkansas State University,” she     said. “This part of the country needs the attention, frankly. I     think the musical importance of this area is not understood by     a lot of Americans. It’s time to shine a light on it.”

 

Upon seeing the condition of the house prior to work being     started, Rosanne said “I was not hopeful. I saw the state it     was in, and I thought how are they going to do this? Do they     have enough photographs for them to recreate it?” Luckily, they     had a willing participant who also lived there, Johnny’s     sister, Joanne Yates. “She has a photographic memory, and she     remembered where everything was and what it all looked like,”     Rosanne said with a smile.

 

The varied musical lineup was a goal that Rosanne shared     with festival producer Bill Carter. “That was an ongoing     discussion. There were a lot of names thrown out, and this was     our dream list.”

 

She said each artist immediately said yes upon being asked.     “As far as I know, there was no convincing,” she related. “The     Civil Wars told me this was the easiest yes they have said all     year. Willie flew from Maui on Friday to do it. Dierks said yes     immediately. I was incredibly humbled by that.”

 

The show came off smoothly. Opening the show, Rosanne     delivered a flawless set that included such hits as “Seven Year     Ache” and “I Don’t Know Why You Don’t Want Me.” She closed with     her 1988 chart-topping cover of her dad’s “Tennessee Flat Top     Box.” Nelson appeared next, bringing the crowd to their feet     with classics like “Night Life,” “Whiskey River,” and his     CMA-nominated “Roll Me Up And Smoke Me When I Die.” The Civil     Wars, also CMA finalists, dazzled with cuts from their debut     album, and Bentley followed up with an enjoyable set that     included hits such as “Home,” “Am I The Only One,” and “What     Was I Thinkin.” All then returned to the stage – along with     Johnny’s sister Joanne and brother Tommy – a veteran hit artist     in his own right – closing out the night with a sing-a-long on     the Cash standards “Big River” and “Pickin’ Time.”

 

After the event, Carter said that “Everything came together     smoothly. Sometimes, it gets chaotic, it all comes together the     day of the show. We had a lot of college students, and that is     important because his last four albums sold more to the younger     people than anyone. That was amazing.”

 

One college student at ASU that was excited about the event     was Phillip Ryan LaRue of Rector, AR. He was one of two     inaugural recipients of the Johnny Cash scholarships. Being an     Arkansas native, he considered it an honor.

 

“My family has been fans of Johnny Cash’s music for a long     time, and I’m thrilled to be connected with that name,” LaRue     told Billboard. “The fact that you can get a scholarship from     the Helping Hands organization that Bill Carter has funded is     absolutely phenomenal.”

 

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