Pacific Biodiesel to sell “BioWillie Biodiesel” in Hawaii

by:  Duane Shimogawa

Here’s another way to keep Willie Nelson on your mind in Hawaii especially when you’re on the road again.

Starting Monday, which happens to be Nelson’s birthday, Maui-based Pacific Biodiesel will sell “BioWillie Biodiesel” at its retail pump at 40 Hobron Ave. in Kahului. It will be open to the public 24 hours a day.

It’s not a huge surprise, considering that Nelson lives on Maui and a big proponent of biodiesel since 2003, when his wife, Annie, purchased a diesel car and filled it up at Pacific Biodiesel.

Although this branding strategy was attempted several years ago, a new agreement with Pacific Biodiesel will focus on the quality of the fuel as well as sustainability.

The BioWillie brand requires fuel meeting or exceeding standards for biodiesel that are established by the American Society of Testing and Materials.

Additionally, feedstock sources must be confirmed as meeting the best practices described by the Sustainable Biodiesel Alliance, of which Nelson is a founding member.

BioWillie also must be produced in the United States, from American feedstock and used in America within a reasonable region.

Duane Shimogawa covers energy, real estate and economic development for Pacific Business News.


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