This day in Willie Nelson history: “Beer for my Horses” wins Video of Year Award

On May 26, 2004, music video to Toby Keith and Willie Nelson song, ‘Beer For My Horses’ wins best video award at CBS’ 39th annual Academy of Country Music Awards at Las Vegas’ Mandalay Bay.

Country Weekly
October 14, 2003
by Chris Neal

Like a lot of great country music tales, this one begins with whiskey. Willie Nelson and Toby Keith were on Willie’s bus, passing the bottle back and forth — to be precise, a bottle of Willie’s own signature brand, Old Whiskey River. They were having fun, but Toby had a serious question for his hero.

“I’ve got a project I’d love to talk to you about,” he offered. “It’s singing the second verse on a song that I think fits you like a glove.”

“What’s the name of it?” asked Willie. “Whiskey for My Men; Beer for My Horses,” replied Toby.

“Hell, let’s go cut it!” Willie exclaimed with a laugh. “It’d be hard to have a bad song with a title that good.”

Many months later, Willie’s judgment turned out to be right on. “Beer for My Horses” shot to No. 1 and stayed there for six weeks.

“Johnny Cash said one time that all that’s wrong with any of us can be cured with a No. 1 song,” said Willie. “And I think he was about right. I’m almost cured of everything.”

The ride actually began many years ago, way back in mid-Sept. 1976. Toby, then 15, made his way backstage when Willie was appearing in concert at the Lloyd Noble Center in Norman, Okla., as part of an “Outlaws” tour with Waylon Jennings, Jessi Colter and Tompall Glaser.

At the time, Toby already idolized Willie, who was then riding high with the No. 1 Waylon duet “Good Hearted Woman” – a song Toby himself would sing with Willie months after Waylon’s death in 2002.

Toby still remembers meeting Willie that night, 27 years ago. “He was his usual polite self,” he smiles. “Willie is a real sweetheart. He takes care of everybody and wants everybody to have a piece of him.”

By the time they met again in the ‘90’s, Toby had followed in Willie’s footsteps to become a star himself. It happened that Toby’s guitarist, Joey Floyd, had played the part of Willie’s son in the 1980 movie Honeysuckle Rose, and still kept in touch. Joey made the introductions — and Toby and Willie’s friendship was off and running.

“I’d already heard his music before I met him,” recalls Willie. “I think he’s a great talent. He’s one of those guys coming along — well, I don’t know how young he is. Younger than me for damn sure.” (Toby is 42.)

“Probably the thing that ties us together most is the music,” says Toby. “But he’s got a great sense of humor, and so do I. We call each other all the time and tell our latest jokes, and we really have a good time when we’re hanging out.”

Perhaps the most notorious occasion the two spent “hanging out” was during this year’s ACM Awards. Tongues wagged after Toby was named entertainer of the Year at the evening’s end, but wasn’t around to accept it because he’d already left.

Where was he?

“I was up in my room, at the same hotel where the show was going on,” explains Willie. “I was watching it on TV. Next thing you know, there’s a knock on my door and there’s Toby. He said, “Hell, I ain’t gonna win.” I said, ‘OK, come in here and we’ll write a song or something.” So we got the whiskey bottle going around — again — and we were having some fun.”

“You can tell when it’s your night,” explains Toby, “And it didn’t feel like it was my night.”

So Toby figured that spending time with his friend and idol sounded better than waiting around to not win an award.

“That’s important to me, getting a chance to enjoy some of the stuff I grew up wanting to do,” he says. “But I did feel real bad when they said my name and “Entertainer of the Year.”

There’s always the upcoming CMAs, where “Beer for My Horses” is nominated for Single, Song, Vocal Event — and Music Video of the Year, for it’s imaginative clip featuring Willie and Toby as father and son police detectives chasing a killer.

The two are lining up tour dates together, including a New Year’s Eve show. Willie is currently making a new album with Toby’s producer, which will include at least one song Toby wrote. And both men say they’re reading and willing to duet again.

“I’ve had a lot of fun singing with Toby,” declares Willie. “He’s one of us.”

But one question remains: Do horses really like beer?

“Good God yeah” says Willie. “It’s got wheat, barley, corn — why wouldn’t a horse like it? It’s horse soup.”

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