Willie Nelson appears in Sundance Channel’s “The Green”

EW YORK, Jan. 12 /PRNewswire-USNewswire/ — Sundance Channel’s THE GREEN, a new weekly primetime destination focusing on environmental topics, launches April 17, 2007 at 9pm. With THE GREEN, Sundance Channel becomes the first television network in the United States to establish a major, regularly- scheduled programming destination dedicated entirely to the environment. 

Consisting of three hours of programming, THE GREEN will present original series and documentary premieres about the earth’s ecology and concepts of “green” living that balance human needs with responsible care for the planet. THE GREEN reflects the current tipping point in public awareness about ecological issues and the trend towards environmentally sustainable approaches to modern living. The destination is designed to be both edifying and entertaining, with an emphasis on information, practical advice and community building. Presented by Robert Redford, the destination is hosted by award- winning journalist Simran Sethi and community advocate and MacArthur Fellow Majora Carter, two dynamic leaders who have distinguished themselves with revolutionary ideas in such areas as civic planning and global business practices. 

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“Eco-Biz”(TM) – CNBC’s Maria Bartiromo hosts these segments exploring financial aspects of environmental innovation in business. Segments will profile individuals who are visionary in strategy and have worked to establish more environmentally sustainable policies, innovative eco-friendly business tactics, and the subsequent impact to the bottom line. NBC News will produce these pieces for Sundance Channel. 

“The Ecoists”(TM) – Some of today’s most active and recognizable environmental activists share ideas, information and enthusiasm about their cause of choice. Participating talent includes Robert Kennedy Jr., Paul Newman, Daryl Hannah, Willie Nelson, Laird Hamilton, Gabby Reese, Tim Robbins, and Josh Lucas. “The Ecoists” is produced by Kontent Real. 

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