By Courtney Garcia
Does country legend Willie Nelson make a better Coldplay than Coldplay?
If the reaction to Coldplay’s Sunday night Grammy performance is any indication, that might be true. It appears an ad for Chipotle immediately following the pop crooners’ stint on the show outdid them at their own game.
The commercial features a charming rendition of Coldplay’s “The Scientist,” covered by Willie Nelson. It aired after what many critics called a rather humdrum showing by the quartet, who performed “Paradise” and “Princess of China” during the awards ceremony.
The ad, on the other hand, featuring a farmer deciding to raise his animals in a more sustainable, free-range way, was quirky and fun.
Instantly, Twitter’s harshest critics fell in love, with some calling the commercial the best performance of the night, others observing how it only reaffirmed anti-Coldplay sentiment in their minds.
“My biggest takeaway from the Chipotle commercial is that I really dislike the lead singer of Coldplay,” tweeted @chimpotle, while Allyn White commented, “Coldplay bested by Chipotle commercial with a Willie Nelson cover of their song.”
Even fellow musicians took note. Alt-rock duo Tegan and Sara remarked, “In a strange twist, Chipotle commercial that followed w/ Willie singing a Coldplay song captivated me more?”
Though the jingle was previously released online last August, its primetime debut after the band’s performance was cleverly timed on the part of some programmer with a sense of humor, particularly given the fact viewers were encouraged to download it on iTunes as a contribution to Chipotle’s sustainable farming practices.