Attention, industrial farmers. Willie Nelson wants you to stop drugging your pigs and smashing them into compact, easily shippable pork cubes. So does Chipotle. So, the country icon and champion of family farms covered Coldplay’s hit “The Scientist” for this two-minute-plus pseudo-PSA, commissioned by the sourcing-conscious burrito chain. It will start running in theaters come September. (The song is also on iTunes.) Created by animator Johnny Kelly, whose portfolio also includes work for brands like Bacardi, the spot tells the story of a farmer who, after cramming his livestock into pens and pumping them full of hormones, suffers a crisis of conscience and returns to his roots as a sustainable farmer. Hence the video’s title, “Back to the Start.” — www.adweek.com
Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system
What a great job getting an important message out. If you pay attention it is very moving, I hope people do pay attention.
Thanks Linda, I had read about it but leave it to you to get the video. What would we do without you?!!
Ah, thanks, Barbara, but what would I do without Willie Nelson fans like yourself who comes here to read about him?
It’s getting lots of press; I hope people get the message