Drinks Americas Holdings, Ltd, a leading developer and marketer of premium beverages that partners with renowned icons, announced earlier today that case sales of its Willie Nelson’s Old Whiskey River Bourbon is up over 50% nationally as compared to prior fiscal year-to-date case sales. Total sales of all bourbon brands grew approximately 4% in 2007.
The key market of Florida has increased case sales over 1,700 percent over prior fiscal year-to-date sales. Texas, another key market for the bourbon, is up over 13%.
Willie Nelson’s Old Whiskey River Bourbon, an award-winning, small batch, six year old bourbon, is to be featured at 944 Magazine’s Super Village Celebrity Poker Tournament in Phoenix during Super Bowl week.
J. Patrick Kenny, Drinks Americas’ Chief Executive Officer, stated, “Willie Nelson’s Old Whiskey Bourbon, an award-winning, small batch, six year old bourbon, is growing well above both the national trend and the trend in its key states. Drinks’ sponsorship of 944 Magazine’s Celebrity Poker Tournament in Phoenix during Super Bowl week is the start of our high profile, targeted brand support that we think will continue to accelerate the brand’s growth. 944′s Super Village is expected to be one of the most star-packed places during Super Bowl week. Old Whiskey River is growing in almost every state where the brand is distributed.”