Sites & Sounds Episode 2 Spotlights Austin – Watch it here
Luck Productions and Southwest Airlines® are thrilled to reveal Sites & Sounds: Austin, the second installment in a three-part web series celebrating hometown influence on musicians and the destinations that have bred a culture of creativity.
Sites And Sounds Episode 2: Austin
The program serves as an artist-penned love letter to the places that inspired who they are; with each episode showcasing a “host” musician who welcomes a fellow artist to the location that has influenced them the most.
Episode two features Micah Nelson – son of Willie and lead musician in Particle Kid – who welcomes friend and frequent collaborator Sunny War to experience his original stomping grounds: Austin, Texas. The episode is live today at southwest.fm/sites-and-sounds.
Sites & Sounds: Austin invites viewers to join Micah as he shows Sunny his favorite haunts, including raw juice mecca JuiceLand; the popular Torchy’s Tacos; and Hopscotch, a pop-up interactive art installation that finds Micah and friends diving in to an immersive experience that is brilliantly reminiscent of the unique art-fueled mind space Nelson brings to life onstage as Particle Kid.
Fittingly, the episode follows the series’ debut installment which featured Micah’s brother Lukas Nelson, alongside Nikki Lane, in Maui, Hawaii. While the Nelson brothers moved to Maui from Austin at an early age, Micah maintains a strong connection to his hometown and has cultivated a handful of regular haunts, many of which are highlighted in the episode.
“What a wild few days. Especially that last day where we shot a whole music video at Hopscotch, ate at Torchy’s, blew a tire on the highway, but still made it back to Luck, TX. And the camera crew captured it all!”, said Micah Nelson.
“It was fun shooting with the Southwest crew. I will always cherish the first and, most likely last time I ate a huge burrito on camera,” Sunny War added.
Catch Sites & Sounds: Austin today on Southwest.fm and check out additional travel guide content on www.luckjournal.com. The episode will be available in Southwest Airlines’ in-flight portal in late fall.
Since joining forces in 2017, Southwest and Luck Reunion have dedicated their partnership to storytelling, and to lifting up artists who are making great moves on their own terms. Sites & Sounds is an extension of that vision: providing travelers and music lovers with an in-depth glimpse into the places that make artists tick. “Our partnership with Southwest is built on our collective mission to contribute to the artist narrative, and to share emerging artists’ stories in a compelling and honest way,” said Ellee Fletcher Durniak, co-founder of Luck Productions. “Sites & Sounds is our chance to bring this vision to life outside of the Luck Reunion, and we are genuinely proud to be on board with Southwest for this project.”
“Sites & Sounds provides artists a chance to share the connection they feel to a destination and the role it has played in their life,” said Brandy King, Director of External Communications who oversees the airline’s Brand Partnerships and Entertainment Public Relations initiative. “Through our partnership with Luck Productions, we’re thrilled to be a part of sharing stories from these artists to highlight the places that have been a source of inspiration for their creative work. We hope these stories can inspire new adventures and travels for our Customers.”
The third and final episode will bring travel and music lovers to the Bay Area to explore Chuck Prophet’s beloved spots alongside his guest, Aaron Lee Tasjan.
Sites & Sounds will be available for music fans and our Customers to enjoy by visiting Southwest.fm/SitesandSounds. Like some of the places you see in the episodes? Visit LuckJournal.com for even more destination inspiration about the locations featured in the videos.
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About Sites and SoundsTune in and enjoy the adventure that unfolds as a host artist guides a guest artist through sights, sounds, and experiences that make their hometown special, incorporating food, culture, music, and family life. Sites and Sounds is an insider’s destination-based travel guide to the host artists’ hometown, enticing you to experience the one-of-kind offerings of each unique location.
About Luck Productions:Luck Productions is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion, Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including “Luck Mansion” residencies during Nashville’s AmericanaFest; a featured stage activation during Highwater Festival; the “Luck Hotel” content and concert series in Dallas; and the “Luck Social” supper and song series held in Luck, TX.
About Southwest Airlines Co.: In its 48th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 59,000 Employees to a Customer base topping 120 million passengers annually. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.