NORML to air second digital add in NYC Times Square

Washington, DC: The NORML Foundation, the educational arm of the National Organization for the Reform of Marijuana Laws (NORML), will debut its second-ever digital ad this Tuesday, April 20, on the CBS Super Screen in New York City’s Times Square.

The animated billboard advertisement will highlight the dramatic increase in New York City’s rate of marijuana possession arrests, which increased from fewer than 1,000 annually in 1992 to more than 46,000 in 2009.

According to a 2008 study released by the New York Civil Liberties Union, City police have made an estimated 400,000 marijuana possession arrests over the past decade. The majority of citizens arrested for marijuana possession offenses are either African American or Hispanic.

The ad concludes: “Legalize marijuana. Stop arrests.”

The NORML Foundation’s new ad will appear eighteen times per day on the CBS’s digital billboard, located on 42nd Street, between 7th and 8th Avenues. Approximately 1.5 million people walk by the billboard each day.

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