Willie Nelson and Hard Rock Cafe and the Green Challenge (win prizes!)

As a legendary activist and one of the most vocal pioneers for alternative fuels, Willie Nelson has lead the way in using biodiesel not only for concert touring, but in everyday life. His “BioWillie” branded biodiesel put the stuff on the map, and today fueling with biodiesel is standard practice for any tour wanting to travel green.

Willie is also an honorary board member of the Sustainable Biodiesel Alliance (co-founded by his wife, Annie), which addresses issues concerning the sustainability of the U.S. biodiesel industry through certification, education, and by providing biodiesel consumers and suppliers with valuable online membership tools.

Among many other causes, Willie is also an avid supporter of family farmers, and in the mid-eighty’s organized the massively successful benefit concert series Farm Aid. To date, over $30 million has been raised to promote organic and humanely-raised local food and to help keep family farmers on their land.



What? Willie Nelson is going hard rock? Well, he sure as heck isn’t slowing down; he is still on tour at age 77.  He is sticking to country, despite that one reggae album, and is giving away $500 to someone with a good eye and a great way to travel.

That’s great as in low-impact, and easy on the dinosaur juice. Willie, part of the Green Music Group, has teamed up with our sister site, Planet Green, to challenge folks to take steps toward a cleaner planet. The GMG is on Challenge No. 4 now, which has a prize of $500 in Hard Rock cash.

That’s where the Hard Rock comes in. Didn’t mean to fool you there. I also didn’t mean to refer to anything but up and coming when I referred to budding fans 

in a Willie Nelson post on Planet Green Instrumental. Really.

The challenge, until noon June 4, is to find an alternative way of travel, like biodiesel, or walking, riding a bike, or taking the train or the reins.

Take a picture of you and/or your friends taking the initiative, upload it to the GMG site and you could win $500 in bucks redeemable through Hard Rock, for concerts, hotels meals and merchandise. Everyone needs a Hard Rock T-shirt, for starters.

Every person who enters a challenge will have their name put into a really big jar, out of which a grand prize winner will be chosen later this year. That lucky person will drive off in a Honda Insight Hybrid.


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