Thanks to Phil Weisman, for sending along this print ad for the Wrangler Jean campaign. I’d never seen this one before.
No doubt about it, real cowboys wear Wrangler cowboy cut jeans. 97% of all pro-rodeo cowboys wear them. They are the only official jeans of the Professional Rodeo Cowboys Association. And that’s only natural. After all, these are the jeans designed for cowboys. So they’re comfortable, and they last.
Of course, not everyone who wears Wrangler Cowboy Cut jeans is a professional cowboy. Lots of people are just cowboys in their hearts — like Willie Nelson, a legend in jeans.
Willie Nelson, A legend in American Music. A singer with an unmistakably original style, songwriter with a distinctive vision and artist who reflects our fears, hopes and dreams. Willie is a poet who mirrors our conscience and a humanitarian with an appreciation of and concern for the working man anc woman.
Wranger Jeans. Crafted with pride in the USA since 1947. Built on the belief that honesty, integrity and fairness should be the cornerstone of business.
Willie Nelson embodies many of the ideals with which Wrangler is identified. H. Varnell Moore, President of the Wrangler Brands, said, “To us, this is the most natural of friendships. We are greatly pleased and honored to be associated with a person of Willie Nelson’s stature, both as a performer and a man.
Willie and Wrangler. A natural fit.
