No doubt about it, real cowboys wear Wrangler cowboy cut jeans. 97% of all pro-rodeo cowboys wear them. They are the only official jeans of the Professional Rodeo Cowboys Association. And that’s only natural. After all, these are the jeans designed for cowboys. So they’re comfortable, and they last.
Of course, not everyone who wears Wrangler Cowboy Cut jeans is a professional cowboy. Lots of people are just cowboys in their hearts — like Willie Nelson, a legend in jeans.