
photo: Pari Dukovic
www.gq.com
by: Chris Heath
Marijuana’s state-by-state march toward full legalization would never have happened without Willie Nelson. He’s 82 now, and he’s spent nearly half his life asAmerica’s most famous stoner. But this fall he’ll be making the leap from aficionado to entrepreneur. What Paul Newman did for tomato sauce, what Francis Coppola did for Cabernet, Willie Nelson is hoping to do for weed
“I’ve bought a lot of pot in my life,” Willie Nelson tells me, “and now I’m selling it back.”
Willie Nelson has this kind of answer—stock, pithy—for all kinds of questions, and he’s been using them for decades. Bring up his brief abortive stint at college studying business administration? Invariably he’ll soon say, “I majored in dominoes.” Mention the massive sum he owed the IRS in the early ’90s—somewhere between $17 million and $32 million—and you’ll get the one about how it isn’t so much “if you say it real fast.”
As time passes, the world offers up new questions, and so sometimes new answers are required. Once he reached the age when people began asking about retirement, Nelson would reply that he doesn’t do anything but play music and golf: “I wouldn’t know what to quit.” And now that one of America’s stoner icons is going into the pot business and planning to launch his own proprietary brand called Willie’s Reserve, this bought-a-lot-of-pot-in-my-life line is already on instant replay and you can confidently expect to hear Nelson use it for the next few years, anytime the subject is raised in his vicinity. In fact when we first meet, on the tour bus where he likes to do interviews and live much of his life, less than ninety seconds pass before he deploys it.
There’s a lot of shade and space behind answers like these. They leave people feeling like they’ve had a funny and intimate encounter with someone who, as Willie Nelson does, knows how to deliver them—with an amiable mischievous half-smile and a wizened wink in his eye, as though the words have just popped into his head. Answers that charm and entertain but also leave his real thoughts unbothered, his real life unruffled.
Willie Nelson has plenty of real thoughts, and he has lived a life as real and unreal as they come for eighty-two years and counting. Those stories are a little harder to shake loose, but he will share some of them, too. And when it comes to Willie Nelson, it’s worth holding out for the good stuff.
Maybe all of us are engaged in a lifelong fight to find our better natures. But some of us, perhaps the luckiest ones, find a reliable shortcut. For Willie Nelson, that shortcut has turned out to be pot. It works for him, and he needed it. His public image is a kind of Zen cowboy, a naturally chilled-out elder—Robin Williams used to have a bit in his act about how even Buddha was jealous of how mellow Willie Nelson was—but of course the truth is more complicated. “I can be a real asshole when I’m straight,” he tells me. “As Annie can probably adhere to.”
Annie is Nelson’s fourth wife—“my current wife,” as he has sometimes described her, though they have now been married for twenty-four years. She sits out of my sight, behind me, but periodically she contributes to the conversation. “He’s not an asshole sober,” she clarifies, coming to her husband’s defense. Briefly, at least. “Only when he’s drinking. Then he’s an asshole.”
Did you think you were an asshole at the time?
“Oh, I’ve always known that possibility, you know,” he says. “I saw a funny cartoon the other day. ‘How do you piss off a redhead?’ ‘Say something.’
And you felt like some anger came with your red hair?
“I could associate with the temper that goes with it.”
So are you still as angry as you used to be, but now that you smoke you’ve just learned how to not show it?
“Probably. I still get pissed off, and take a couple of hits and say, ‘Well, it ain’t that bad.…’ Delete and fast-forward: That’s my new motto.”
“It works,” Annie attests.
How long’s that been the motto?
“Oh, six months,” he says.
What kind of things can annoy you?
“Life itself, you know. If you start going over the way things are and you don’t get pissed off, you just haven’t studied the facts yet.” He laughs.
So, overall, you’re proposing that one should study the facts, get pissed off, and then smoke and get un-pissed off?
“Yeah. Delete and fast-forward, start over again. Admit that you’re an asshole and move on.”
You’ve said that you’re naturally a little too revved up, and that pot brings you back closer to normal.
He nods. “I have compared myself to the motorboat where the fuel for the motorboat is a little too hot for the motor, where you have to add a little oil in it. I figure that’s my oil, you know. It’s what I have to do to, you know, to make it easier.”
And what happens to the motorboat without the oil?
“Burns out,” says Annie.
“Yeah. It wears out. And he does dumb and dumber things.”
“The motorboat stays a redhead,” says Annie.
Do you ever drink at all now?
“Very rarely. If you got a drink, I’ll take a drink. But no, I don’t like me drinking.”
Why do you think it had that effect on you?
“I don’t know, I’ve got a lot of Indian blood in me, and something true is that Indians can’t do alcohol. So I start out knowing that. My drummer, Paul, we’ve been together for a long time, and back in my drinking days whenever I’d get too drunk and out of order, he’d roll up a joint and hand it and I’d take a couple hits and pass out. So he knew how to handle me.”
He’s said that you always wanted to drive cars when you were drunk.
Nelson’s eyes light up. “Yeah. And see how fast they would go.”
That’s really not a good idea.
Does it still come out behind the wheel?
“You know, all we did in Abbott,” he explains, “was fuck, fight, and throw rocks.”
So: fuck, fight, throw rocks…and fight bees. And right from the start, the young Willie Nelson would also smoke. As the Second World War fomented in Europe, he was already experimenting. “Anything you could roll up,” he recalls, “I would try to smoke it. I don’t know why.” As a kid, he cast the net of the potentially tokable indiscriminately wide. One early mistake was the bark of cedar trees. “It’s a little harsh,” he concedes now. “It tastes exactly like it sounds. It’s too harsh. And after a couple of drags of it you say, ‘Maybe not.’ ”So he tried grapevine.
“Not as harsh as the cedar bark,” he considers, “but it was harsh.”
What do you mean?
I ask him what he dreams about, but Annie answers first.“Intruders, usually,” she says.
But all those songs, I persist, they were pretty heavy in what they described.
Nelson has told this story in his autobiographies and cagily acknowledged it in endless TV interviews. In his 1988 autobiography he describes being up there “with a beer in one hand and a fat Austin Torpedo in the other,” enjoying a view you can get from nowhere else of how Washington’s principal streets fan out from the White House. In the 2015 version he describes “a friend of mine who happened to be a White House insider” coming to his bedroom door at the end of the night and offering him a private tour, which took them to the roof:
To top things off, my friend pulled out a joint.
And then there’s a pause, not too long, but long enough that I feel pretty sure he wasn’t expecting this name. And long enough that I know the name is right. But then—and maybe there’s just a quarter of a second of delete/fast-forward, and a decision is made that there’s no longer any point in getting too hung up about this—he rolls amiably on with the conversation.
“Looked a lot like,” he says. “Could have been, yeah.”
Why have you always been shy about saying?
“Well, it ain’t something you want to brag about, you know.”
When you were up there, did you think this is a big deal, this is kind of naughty, or…?
“Oh, not at the time. It seemed like the thing to do. We were there, and there it was, and uh…why not, you know? And they have a great view from the roof.”
But it must have been a good story to tell people.
“Well, I don’t really go around bragging about that. It happened, and it’s something that I don’t deny, you know, but I don’t bring it up all the time.”
“But it wasn’t you who said it to begin with,” Annie points out. (These events predate Annie, but she clearly knows the inside story.)
“No, it wasn’t me who leaked it,” says Willie.
“It was probably Chip,” says Annie.
“You know, he probably told somewhere, laughing about it,” says Willie.
Did you mind that people knew?
“No, I don’t mind it, no. At all.”
Did you worry it would embarrass the president at the time?
“Oh, I think he knew me and he knew Chip so, you know, there wasn’t much we could do to embarrass him.”
For someone with Nelson’s experience, and for someone who is planning to launch his own brand of pot, you might think that he would have the very specific tastes and preferences of a connoisseur, but if this is the case, he is not keen to share.
“There’s only two kinds,” he tells me. “It’s like sex—it’s all good, but some’s better.”
And with pot, what differentiates the good and the better?
“Well, you’ll know it when you smoke it, and you might not know it until you do. A good hit off a good joint and you know you don’t have to smoke the whole thing. A good joint’ll last me all day.”
You haven’t settled on particular favorites you like?
“Oh, wherever I am there are favorites. You know, you got your Maui Wowie, you got your Humboldt County in California, and you got the purple, you know, uh, in Florida…lot of different places that have their own brand that’s from the area. The growers and the farmers around can tell you what grows best in their area.”
I know a lot of people who avoid some of the modern stuff that’s just too strong for them.
“Really?” says Willie, his attention perking up. “I’m looking for that.”
You’ve never found any too strong?
“No,” he says.
“No, that’s not true,” Annie tells him. “You found a couple of those really strong ones…”
“I found some of it that was really, really strong,” he disagrees. “But too strong? No.”
“His resistance is better than yours,” Mickey Raphael, Nelson’s longtime harmonica player, who’s been listening in on our conversation, points out.
“That’s the difference,” says Willie. “I’ve been smoking cedar bark.”
“I’d beg to have the shit he throws away,” says Raphael.
Is there any stoned that’s too stoned?
“Too stoned?” Nelson repeats. “I don’t know. I don’t know what too stoned is.”
“Well,” says Annie, “that time I found you in the back when my brother brought that purple African something and you were laying on the floor with your feet on the bed.” She laughs. “And you said, ‘I’m too high.’ ”
He nods in acknowledgment. “However, I think if I had to I could have got up, washed my face, and went and do a two-hour show.”
“You did,” she points out.
“By the time I get through ‘Whiskey River,’ two or three songs, I’m okay.”
So when you think of the prime Willie’s Reserve brand, are you able to describe what qualities you want it to have?
“No,” he says. “You’ll know it when you smoke it.”
“You want the shit that killed Elvis, is what you said,” prompts Raphael.
Willie grins, glad to have been reminded. “That’s what I’m looking for.”
How hard have you looked?
“Well, how hard can you look, you know?” Willie says, smiling, as though there are things in life he has cared about more than this, but not too many.
It is hard to work out just how involved Nelson is in Willie’s Reserve. When I first ask him what he wants the company to be, he just says “successful.” And other than mentioning that he wants to make sure that what they sell is “the best quality,” that’s about it. “I don’t know who first came up with that idea,” he says vaguely. “
Annie may have come up with the title, Willie’s Reserve. I don’t know exactly where that came from.”
In an attempt to learn more, I speak with two people from the company, the CEO, Andrew Davison, and a vice president, Elizabeth Hogan. Davison explains that the first business meeting took place with Willie and Annie around the kitchen table at their ranch just outside Austin in March 2014, and presents the basic Willie’s Reserve pitch: “For fifty years he’s been such an icon in this space that [for] everybody taking part in the artistic development of this plant over the last thirty, forty years, it’s kind of their bucket list to get product to Willie. And so Willie’s experienced the best cornucopia that has been grown over the decades and, you know, he really developed a legendary stash. And he’s developed a point of view about how he feels about the category and how he feels about the product and how he feels about consumers. So it’s taking that and distilling that vision and those values, translating that into the marketplace.”
In fact, there won’t be just one Willie’s Reserve Legendary Stash. Far from it. This is business. Davison says that according to their research, consumers want “high-quality flower,” concentrates, vape pens, and edibles, and so they “envision going to a market with a variety and a collection of smokable products as well as concentrate products.”
Nelson participated in a “tasting” of Willie’s Reserve in June, when he was brought ten different strains to smoke. Hogan says that Nelson sampled them over two days; she took notes on his comments and left him and Annie with a workbook to fill out thoughts as his research continued.
I ask what conclusions were drawn.
“Well, you know,” Hogan replies, “Willie Nelson likes pot.”
In truth, at least some of the key selections had already been made, and the impression she gives is that Nelson’s views are more to be used in the packaging and marketing than in determining specific pot choices. This seems wise, because when I catch up with Nelson after this tasting, he is characteristically breezy about the experience—“How bad a job can it be, testing the best weed in the world?”—but sidesteps any expectation that he should be considered an expert. “I think it all depends on the individual,” he says, “and I’ve been smoking weed a long time and I’ve got a great tolerance for it, so whatever I say about it won’t necessarily be the same thing that someone else would say, so I’m not really the best guy to ask about those things.”
Davison says they hope that the first Willie’s Reserve products will go on sale in Colorado and Washington “by late fall or end of year.”
When it comes to the benefits of the weed-lived life, Nelson’s point of view is that he is an unscientifically representative sample of one. “I’m kinda like the canary in the mine,” he says. “Here’s the old fart, 82, out there doing an hour-and-a-half, two-hour show, remembering all the goddamn words—you know, he don’t have a set list out or none of that shit out there. At least watch me and see what happens.” And so far the canary is thriving.
When Willie Nelson first made records, he was clean-shaven and short-haired, and favored a suit and tie. He started growing his hair in the early 1970s, and for well over thirty years now he has been alternating between letting his long gray hair hang freely and wearing it in two braids. Recently some braids he cut off in the early 1980s were put up for auction, where it was explained that he had given them to Waylon Jennings at a sobriety party in 1983. Nelson says this isn’t quite true—he cut them off in Maui and gave them to his manager and “some way it got back to Waylon.” Either way, they were auctioned off as part of Jennings’s estate and sold for $37,000.
“It’s weird—very weird,” he comments, though you can tell by the way he says it that this doesn’t even come close to some of the weirdness he has known.
till, it also made him realize that if everything goes wrong, at least he can feel safe knowing that the Willie Nelson emergency pension plan is close at hand, hanging down both sides of his ears.
As we talk, he fingers his right braid. “I’ve got six months of groceries right here,” he announces.
And then he jiggles its twin, the braid that dangles down over his heart. That, he explains, is the best side. “Things grow better over here,” he says. And, come the need and come the day, he reckons it’d see him right in times of trouble, get him what he’d really want. “Two or three pounds,” he estimates, “of good pot.”
This entry was posted on Wednesday, June 8th, 2016 at 7:29 pm and is filed under Interviews, Magazines, Photographs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.