Archive for the ‘Willie Nelson Reserve’ Category

“I’ve smoked enough and I want to give back.”— Willie Nelson #WilliesReserve

Sunday, July 24th, 2016

Willie Nelson
by:  Randall Roberts

““Consumers will be able to indulge with confidence, savoring each puff while knowing they’re partaking in an age-old ritual that has bonded marijuana-lovers together since the first dried leaves were touched with flame.”

Country music icon Willie Nelson, long an advocate of marijuana legalization, is putting his money where his mouth (and joint) is by launching Willie’s Reserve, a new marijuana brand to be introduced in Washington and Colorado over the next few months.

The writer of such classics as “Crazy,” “Always On My Mind” and “Roll Me Up and Smoke Me When I Die” is following the lead of rappers including Wiz Khalifa, Snoop Dogg and Freddie Gibbs, all of whom have entered the weed game with personalized strains.

“I’ve smoked enough and I want to give back,” said Nelson in a press release.

Country music’s most outspoken stoner promises a premium cannabis brand that’s “top-grade, meticulously grown and beautifully packaged.” To ensure a quality product, he’s consulted with horticulturalists and cannabis farmers so that, in the wording of the release, “consumers will be able to indulge with confidence, savoring each puff while knowing they’re partaking in an age-old ritual that has bonded marijuana-lovers together since the first dried leaves were touched with flame.” (Whoa.)

The announcement comes as California heads toward a November election that includes a ballot measure that would legalize the recreational use of marijuana. Currently the state requires a doctor’s evaluation and prescription before a resident can purchase marijuana products.

After rolling out the brand in Colorado and Washington, Nelson’s company plans on expanding as states legalize recreational use of the drug.

Except it’s not a drug, said Nelson. “I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower.”

smoke ’em if you’ve got em #WilliesReserve (Get ready, Colorado, Washington)

Friday, June 24th, 2016






Stay Tuned for WIllie’s Reserve

Tuesday, May 17th, 2016


Pot smokers in Colorado are excitedly waiting for the chance to smoke marijuana from Willie Nelson’s line of products called “Willie’s Reserve.”  No dates of an official launch or when it will be available for purchase in Colorado, or Washington State (where recreational marijuana is also legal), but the buzz around the cannabis community in Colorado is “coming soon”.


The swag is so cool, too!  We should be able to buy the shirts and hats, too — I get’s lots of e-mails asking about where they can get the cool gear.  Lukas Nelson & his band are sporting the cool shirts on their concert tour this Spring.  Last night at the band’s show in Denver, Lukas gave a shout out to watch out for Willie’s Reserve.  And we are.

Keep in touch with Willie’s Reserve on their website and Facebook, Twitter @WilliesReserve and Instagram.

Willie Nelson announced the launch Willie’s Reserve last year:


Music legend Willie Nelson is pleased to announce a unique American enterprise: Willie’s Reserve, a cannabis brand reflecting Nelson’s own longstanding experience and his commitment to regulated, natural, and high quality strains of marijuana in U.S. legal markets. As one journalist has already noted, “The marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines.”


Willie’s Reserve is an extension of Willie’s passion and appreciation for the many varieties and range of the plant’s qualities. Some of the best master growers in America will collaborate, along with Willie, to define quality standards so that fans can expect clean and consistent products.

Willie’s Reserve will be grown, distributed and sold by local businesses in Colorado and Washington, and will become available in other markets when state regulations allow.

Somewhat controversially, Willie has spent a lifetime as an outspoken supporter of cannabis for personal use and for industrial hemp production.

Building on Willie’s community of friends and experts who share his values, Willie’s Reserve will seek ways to further support and celebrate aspects of the singer-songwriter’s journey with cannabis. Willie and his family, and a few close friends developed the brand with emphasis on environmental and social issues, to lend support to the gradual end to marijuana prohibition across America.

“I am looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market,” stated Willie Nelson.

Collaboration is at the center of plans for Willie’s Reserve. Willie has been an outspoken supporter of the front line efforts of store owners, growers, and citizens who have been pioneers and advocates of cannabis policy improvements. The company will work with businesses that are making smart and sustainable choices for the environment, have demonstrated leadership in their markets, and are committed to encouraging safe, legal use.

Seeing the power of legalization, regulation and taxation to impact how Americans view cannabis is a life’s work realized for Willie. As many have noted, his involvement is no surprise, and in the end, it’s no surprise that Willie’s Reserve will reflect his life.


Willie’s Reserve

Tuesday, April 7th, 2015
Willie Nelson Launching New Marijuana Brand, Shops Called Willie's Reserve

Willie Nelson’s well known for toking up, but now he’s making plans to help others do so too. And in the process, he stands to make a buck.

Nelson and his family are at work on a new brand of marijuana and stores called Willie’s Reserve, which the budding company’s spokesperson compared to Whole Foods for weed in a recent interview with The Daily Beast.

According to veteran hemp and pot lobbyist Michael Bowman, speaking on behalf of Willie’s Reserve, the shops will include signature strains as well as others’ strains that are grown to meet quality standards.

“Let’s just call it the anti-Walmart model,” he said. “Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.”

He continued, “It will be like when you walk into a Whole Foods store. Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us.”

Bowman said they’re looking to the next calendar year to open shops in states where voters have legalized marijuana, such as Colorado, Washington and Alaska.

Nelson won’t be the first musician to get into the burgeoning cannabis business. Recently Bob Marley’s estate announced the reggae icon will front a new premium brand of weed and Cypress Hill’s B Real is in the process of opening his own medical mariuana dispensary in Southern California’s Orange County.

When pressed on the 81-year-old Nelson’s actual involvement in Willie’s Reserve, Bowman put deeper significance on it than just a new business venture.

“This is a culmination of Willie’s vision and his whole life,” he said. “I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization). And you have the men like Willie who’s been out there getting arrested, standing up saying what’s right and not wavering from that core.”

Willie Nelson Reserve

Thursday, April 2nd, 2015

photo: Kevin Winter
by: Paula Mejia

Country music fixture and unapologetic marijuana enthusiast Willie Nelson is officially starting his own cannabis venture. It’ll be called Willie’s Reserve and, as the name implies, it purports to be more along the lines of a fine wine than a funny cigarette.

The Daily Beast first reported on Nelson’s green-thumb endeavors, which he hinted at during last week’s South by Southwest music conference.

Michael Bowman, a veteran marijuana lobbyist and spokesman for Nelson’s forthcoming brand, told the site that Willie developed the strain with a “focus on environmental and social issues, and in particular this crazy war on drugs.”

The plan includes unveiling a series of dispensaries where people can select the strains of their choice. Of course, the project will hinge on marijuana legalization state-by-state. Bowman said within the next year he expects “there will be movement.”

Nelson, 81, who has spent dozens of years advocating for legalization, isn’t the only musical icon to have his name attached to a green business venture: Billboard notes that Bob Marley’s estate will soon be launching a premium strain of marijuana, Marley Natural. No word yet on whether veteran pot supporter Madonna will be launching a Madge strain anytime soon.